Schuyler Crain
Pittsford,NY
Summary
Innovative and hardworking Marketing Consultant with one year of experience in the TV broadcasting industry and streaming services. Offering expert insights into creating promotional strategies that capture emerging market trends. Highly proficient in SEO practices and knowledgeable in digital marketing and new media. Other products I have sold include: Email Marketing, Facebook sponsorship ads, programs including NFL games/College football.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Consultant
Sinclair Broadcasting Group
2022.08 - Current
- Consulted with clients on business issues and developed innovative proposals.
- Planned and executed events and marketing programs to increase qualified leads.
- Achieved client vision and marketing objectives by collaborating with various departments.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Research and build campaign solutions, including overall branding and creative and ensure campaign execution meets client expectation
- Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of goals
- Grow share of clients' advertising spend while increasing their overall spend
Assistant Sideline Reporter
The CW Television Network
2022.08 - 2022.10
- Participated in editorial meetings to discuss story ideas and content.
- Edited, proofread and fact-checked content for accuracy.
- Reported from field locations and wrote stories under tight deadlines.
- Researched and analyzed newsworthy events, trends and issues.
Fitness Sale Associate
Dick's Sporting Goods, Inc
2020.04 - 2022.06
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store system for merchandise at other sites.
- Prepared merchandise for sales floor by pricing or tagging.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
Education
Bachelor of Arts - Sociology
The College of Wooster
Wooster, OH05.2022
Skills
- Social Media Best Practices
- Data Mining Software
- Social Media Management
- Client Retention
- Evaluation of Marketing Campaigns
- SEO Strategies
- Brand Design and Development
- TV Broadcasting
- Digital Media
- Client Meetings
- Sales Reporting
- Sales Strategies
Certification
- Fundamentals of Digital Marketing, Google Digital Garage - Sep, 2022
Additional Information
I was a key seller of the show "Hire Me Rochester" which includes a 30-minute show air on TV broadcast promoting open jobs for local employers, also included was an email campaign, facebook sponsorship ads, display ads, and a article on the local news station website. I currently I have sold 14 packages within the last year from starting back in August. This allowed me to secure meeting with CEO and Communication Directors of large cooperations within Upstate New York.
Timeline
Marketing Consultant
Sinclair Broadcasting Group
2022.08 - Current
Assistant Sideline Reporter
The CW Television Network
2022.08 - 2022.10
Fitness Sale Associate
Dick's Sporting Goods, Inc
2020.04 - 2022.06
Bachelor of Arts - Sociology
The College of Wooster
- Fundamentals of Digital Marketing, Google Digital Garage - Sep, 2022
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