Scott Bair
Buford,GA
Summary
Versatile communications specialist with experience working for a brand and independent journalism outlets who understands how to advocate and report in informative ways that can also change hearts and minds.
Overview
22
22
years of professional experience
Work History
Digital Managing Editor
Atlanta Falcons
06.2021 - 02.2024
- Managed team of writers to deliver accurate and engaging content that enhanced the Falcons brand voice.
- Coordinated cross-departmental initiatives to ensure consistency in brand messaging across all platforms.
- Wrote news stories, feature profiles and opinion-based columns designed to create engagement and excitement among fans.
- Created and hosted two Falcons podcast series, editing one, that became popular, sponsored elements on multiple platforms.
- Worked with media relations department to produce content that fit Falcons football and community messaging.
- Regular guest on local radio, TV shows promoting the team.
Sports Reporter
NBC Sports Bay Area
07.2013 - 10.2020
- Delivered authoritative Bay Area sports coverage with careful attention to game facts, stats and predictions.
- Analyst, interviewer on popular Raiders magazine television program with good ratings and audience engagement.
- Developed relationships with team and league sources to gain additional insight.
- Assisted in increasing website traffic by actively promoting articles through social media, search engine optimization techniques.
- Maintained a professional tone while presenting controversial or sensitive issues related to sports figures or organizations.
- Included in a business-related reduction in force, effective October. 9, 2020
Freelance Content Writer
Associated Press
01.2013 - 06.2013
- Covered San Diego Padres in spring training, first half of 2020 regular season
- Developed strong working relationships with clients, fostering trust and encouraging repeat business opportunities.
Staff Writer
North County Times
09.2002 - 12.2012
- Rose up ranks, promoted from covering prep sports to San Diego State to San Diego Chargers.
- Consistently met tight deadlines, under pressure, while maintaining high levels of accuracy in writing style.
- Wrote engaging feature content, including sports-adjacent content like stadium construction efforts and the suicide of popular NFL player.
Media Relations Intern
San Diego Chargers
07.2002 - 01.2003
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Supported public relations managers with writing, researching and preparation of materials
- Facilitated press conferences and interviews to raise visibility of organization.
Education
Bachelor of Arts - Mass Communications
University of California - Los Angeles
Los Angeles, CA06.2002
Skills
- Strategic Content Planning and Development
- Writing and Editing
- Media Relations
- Community Relations
- Audience Engagement
- Relationship Building
- Microsoft Office
- Creative Direction
Writing Samples
- Inside the restorative period that helped prepare Marcus Mariota for this Falcons opportunity, AtlantaFalcons.com, Sept. 8, 2022
https://www.atlantafalcons.com/news/2022-atlanta-falcons-marcus-mariota-arthur-smith-las-vegas-raiders-titans-nfl
- Darren Waller hopes to help, inspire others by sharing struggles with addiction, NBC Sports Bay Area, Sept. 26, 2019
https://www.nbcbayarea.com/news/sports/darren_waller_hopes_to_help__inspire_others_by_sharing_struggles_with_addiction_bay/214898/
- Kyle and Kelly Pitts share unmistakable bond, AtlantaFalcons.com, Aug. 8, 2022
https://www.atlantafalcons.com/news/kyle-pitts-kelly-pitts-atlanta-falcons-golf-chateau-elan
Timeline
Digital Managing Editor
Atlanta Falcons
06.2021 - 02.2024
Sports Reporter
NBC Sports Bay Area
07.2013 - 10.2020
Freelance Content Writer
Associated Press
01.2013 - 06.2013
Staff Writer
North County Times
09.2002 - 12.2012
Media Relations Intern
San Diego Chargers
07.2002 - 01.2003
Bachelor of Arts - Mass Communications
University of California - Los Angeles
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