Scott C. Hershock
Onaway
Summary
Dynamic sales leader with 16 years at Polygroup Services NA, excelling in sales strategy and client relationship management. Proven track record in negotiating licensing agreements and driving revenue growth through strategic development. Adept at fostering long-term partnerships and analyzing market trends to capitalize on new business opportunities.
Overview
30
30
years of professional experience
Work History
Executive Vice President of Sales and Marketing
Polygroup Services NA
10.2009 - Current
- Responsible for National and Regional Accounts including: Hobby Lobby, Sears Holdings, Toys R Us, Costco, Walgreens, True Value, Target, Big Lots, Meijer, QVC, Old Time Pottery, TSC, Petco, Spreetail, Menards, and BJs Wholesale as well as others over the course of 16 years with Polygroup.
- Assist in negotiating licensing agreements with licensees or potential brand partners. Including Hallmark, Disney, Nickelodeon, Yankee Candle, and Crayola
- Prioritize team goals to support the success of the organization.
- Lead by example, and integrity, while inspiring other team members, to do whatever it takes to meet the demanding needs of our retail partners.
- Work to help make Polygroup and myself an expert in the categories we compete in, through education, and awareness of the market and our internal changes.
- Led strategic sales initiatives to expand market presence and drive revenue growth.
- Developed and implemented comprehensive sales strategies aligned with company objectives.
- Collaborated with cross-functional teams to enhance product offerings and customer satisfaction.
- Oversaw training programs to enhance team performance and sales expertise.
- Analyzed market trends to identify new business opportunities and competitive advantages.
- Fostered relationships with key clients to ensure long-term partnerships and loyalty.
- Aligned sales objectives with business initiatives using strategic development, forecasting and budgeting.
- Analyzed competitive environment and customer procurement trends to support growth strategies.
Key Account Manager
Marshall Associates, Inc.
East Dundee
07.2003 - 09.2009
- Maintain $45 Million dollars of business at Kmart Corporation in the Seasonal, Toys, and Holiday Categories.
- Extensive work in product development, direct import, and brand management with Kmart exclusive brands.
- Responsible for category management in both Holiday and Toys with increases posted annually while involved.
- Awards – Quote Buster 2004, 2007, and 2008. Sales Person of the year in 2007 / Swimways Salesperson of the year 2008
Retail Analyst
Marshall Associates, Inc.
02.2002 - 07.2003
- Created and executed point of sale, and inventory reports to analyze business strengths, weaknesses, and opportunities.
- Executed Category Management in Toys at Kmart, while assisting in other categories within the organization.
- Maintained and developed category management reports for numerous factories based on Kmart data, market or industry data, and direct research at market level.
- Responsible for the communications between sales team, manufactures, and retailers on businesses worth over $150 million at retail.
Merchandising Account Manager
Marshall Associates, Inc.
04.2001 - 02.2002
- Created and executed sales plans relating to merchandising business for Marshall Associates Merchandising Programs, now called MSI.
- Managed 45 employees within two retail groups, in over 20 states.
- Coordinated the service teams as a member of a cross-functional team consisting of Sales, HR, and Operations to meet customer objectives.
- Responsible for the implementation of a new communication program called “Eservice” to establish faster communication between the field staff and the office an all facets of retail merchandising.
Merchandiser Program Coordinator
Marshall Associates, Inc.
06.1998 - 04.2001
- Managed 17 employees in over 16 states nationwide.
- Coordinate the service teams as a member of a cross-functional team consisting of Sales, Marketing, and Operations to meet customer objectives.
- Act as a liaison between manufacturers and the Kmart Resource Center.
- Developed and maintained all service programs in order to increase the value and visibility of the business.
- Maintained information flow for entire program to set objectives, meet service goals, and problem solve any program related issues.
Sales Assistant
Marshall Associates, Inc.
12.1996 - 05.1998
- Maintained and tracked POS, Inventory, and Shipping Data to coordinate efforts of the sales team and Kmart.
- Assisted in coordination and creation of sales presentations.
- Acted as a key source for manufacturer personnel at all levels, and Kmart on key aspects of their business development.
Merchandiser
Marshall Associates, Inc.
Atlanta
01.1996 - 11.1996
- Managed a territory in Atlanta, GA of over 40 stores and maintained 15 lines of product.
- Responsible for working on my own while executing company retail goals.
Education
B.A.A - Communications And Marketing
Central Michigan University
Mt. Pleasant, MI01-1991
Skills
- Sales strategy and market analysis
- Licensing negotiation
- Client relationship management
- Strategic development
- Revenue forecasting
Websites
Timeline
Executive Vice President of Sales and Marketing
Polygroup Services NA
10.2009 - Current
Key Account Manager
Marshall Associates, Inc.
07.2003 - 09.2009
Retail Analyst
Marshall Associates, Inc.
02.2002 - 07.2003
Merchandising Account Manager
Marshall Associates, Inc.
04.2001 - 02.2002
Merchandiser Program Coordinator
Marshall Associates, Inc.
06.1998 - 04.2001
Sales Assistant
Marshall Associates, Inc.
12.1996 - 05.1998
Merchandiser
Marshall Associates, Inc.
01.1996 - 11.1996
B.A.A - Communications And Marketing
Central Michigan University