Hi, I’m
Scott Herman
Renton,WA
Summary
Savvy product veteran with experience carrying products from ideation to iteration. Excels at product discovery, stakeholder management, customer interviewing, and technical writing. Subject matter expert in early-stage product development and product led growth.
Overview
10
years of professional experience
Work History
EnergyBot
Lead Product Manager, Residential
09.2022 - 09.2023
Job overview
- Responsible for expansion of residential customer initiative, improved enrollments ~140% YoY in bear market
- Grew and maintained energy supplier network, oversaw all resulting API integrations and vendor relationships
- Optimized sales conversion funnel (75% YoY improvement), from lead gen, to renewals and retention
- Interfaced with customers, synthesized insights into marketing personas
- Identified quarterly OKRs for product led growth division and respective KPIs
- Cultivated backlog from scratch, writing user stories to represent business cases, bugs, and new features
- Planned sprints and distributed work across development teams; scrum master for agile development team
- Developed subject matter expertise in complex and political residential energy sector
- Identified new business opportunities, and devised go to market strategies for new initiatives
TeamSnap
Product Manager, Registration and Payments
08.2021 - 07.2022
Job overview
- Lead planning and development of Registration 2.0 product, elevating registration to a revenue driver
- Oversaw all payment processor integrations, managed backlog related to payment, taxes, and identity
- Composed and informed business cases via user stories, developed and maintained monthly and quarterly roadmaps
- Established customer advisory board to understand requirements and improve legacy product
- Communicated effectively across design, QA, engineering, sales and marketing teams to coordinate requirements and releases
- Provided and executed against competitive gap analysis to maintain market share in competitive space
- Served as Scrum Master for agile development team; instituted retroactive sessions to improve team capacity performance by 250% over tenure
Data Skrive
Product Manager, Narrative Engineering
02.2014 - 06.2021
Job overview
- Lead development of company's flagship Generative AI platform – from ideation to client sales
- First employee; worked in tandem with CEO to develop and execute key pillars of the company's business plan
- Investor relations, completed pitch decks for 3 successful funding rounds
- Integral role in UX/UI evolution of product, reduced complex code-only interface into code-free UX
- Wrote requirements and enterprise customizations based on client's goals and A/B testing
- Built and leveraged a strategic network of partnerships with media companies and athletic governing bodies as Sports Gaming SME
- Managed editorial strategy and staff, running email marketing, CMS platform, and SEO strategy
- Lead agile ceremonies, scrums, and planning/grooming sessions
Education
Central Washington UniversityEllensburg, WA
Communications from Journalism
06.2013
Skills
- Agile Development Methodology
- Agile Scrum Master
- Product Led Growth
- Stakeholder Management
- Business Development
- Product Roadmap Development
- Requirements Gathering
- User Story Creation
- Customer Interviews
- User Flow Analysis
- Onboarding Flows
- Product Backlog Management
- Sports Gaming SME
- A/B Testing
- Competitive Market Research
- Startup Experience
- Technical Documentation
- Google Analytics
- Project Planning
- Product Vision & Strategy
References
- Mark Kamyszek, Sr. Director of Product, TeamSnap, mark.kamyszek@gmail.com
- Alan Hull, Sr. Product Manager TeamSnap, ahull1835@gmail.com
- Billy Figueroa, Sr. FE Engineer, R&P, TeamSnap, billyj.figueroa@gmail.com
- Jordan Nilsen, Co-Founder/CMO Data Skrive, 425-444-6336
- Jason Churchill, Editor - Data Skrive, Founder- Prospect Insider, 253-970-8875
Timeline
Lead Product Manager, Residential
EnergyBot
09.2022 - 09.2023
Product Manager, Registration and Payments
TeamSnap
08.2021 - 07.2022
Product Manager, Narrative Engineering
Data Skrive
02.2014 - 06.2021
Central Washington University
Communications from Journalism
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