Scott MacDonald
Gloucester,MA
Summary
Dynamic professional with a proven track record in the music and entertainment industry, notably at Hookslaya Records. Expert in studio recordings and songwriting, coupled with exceptional relationship-building skills. Achieved significant audience growth through innovative music marketing and social media engagement. Skilled in orchestrating live performances and managing schedules efficiently, ensuring project success and client satisfaction. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Innovative and experienced individual with expertise in project management and creative problem-solving. Skilled in project coordination, film crew management and innovative solution development. Committed to creating engaging and meaningful content for viewers.
Overview
21
21
years of professional experience
Work History
Artist / Record Label Management
Hookslaya Records
03.2005 - Current
- Contributed to creative process through original ideas and inspiration.
- Utilized social media platforms proactively to promote personal brand awareness while engaging with potential clients or collaborators regularly.
- Consulted with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters.
- Participated in creative brainstorming sessions to develop new ideas or improve existing ones.
- Improved studio organization, creating more efficient workspace that facilitated creativity and productivity.
- Wrote and arranged original compositions for live music performances.
- Performed in [Number] shows.
- Produced and recorded studio albums for various musical acts and genres.
- Developed and executed well-rehearsed set lists to maximize audience satisfaction during live shows.
- Assisted in coordinating logistics during concert tours including travel plans, lodging accommodations, and equipment transportation.
- Successfully negotiated contracts with record labels to secure favorable terms for album releases and distribution deals.
- Cultivated network of industry contacts, leading to more collaboration opportunities.
- Collaborated with other musicians and artists on various projects, expanding musical influences and styles.
- Managed band's budget, allocating resources efficiently to cover touring and production costs.
Entertainment Manager
Beauport Cruiselines
05.2013 - 05.2023
- Developed creative marketing strategies to increase ticket sales and overall event attendance.
- Collaborated with talent agents to secure top performers for entertainment events.
- Built a loyal client base through excellent customer service skills, fostering long-term partnerships with clients and vendors alike.
- Conducted post-event evaluations to identify areas for improvement and inform future planning efforts.
- Established strong working relationships with vendors, venues, and production crews to ensure successful events.
- Boosted attendee satisfaction through meticulous attention to detail in event organization and execution.
On-site Destination General Manager
Studentcity.com/ MTV Spring Break
02.2004 - 05.2010
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Formulated policies and procedures to streamline operations.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
- Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Trained and guided team members to maintain high productivity and performance metrics.
Education
No Degree -
04.1995
High School Diploma -
06.1993
Skills
- Songwriting Abilities
- Studio recording experience
- Mixing skills
- Schedule Management
- Live Performances
- Music Composition
- Studio Recordings
- Musical Arrangements
- Original songwriter
- Music Selection
- Music Marketing
- Social Media Engagement
- Relationship Building
Affiliations
- CBS Radio WBCN Boston
- MTV Spring Break / Partners Studentcity.com
- VP Records via Hookslaya Records
Additional Information
Dedicated to live music production and studio production in all aspects of the field
Timeline
Entertainment Manager - Beauport Cruiselines
05.2013 - 05.2023
Artist / Record Label Management - Hookslaya Records
03.2005 - Current
On-site Destination General Manager - Studentcity.com/ MTV Spring Break
02.2004 - 05.2010
North Shore Community College - No Degree,
Gloucester High School - High School Diploma,
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