Scott Model
Redondo Beach,CA
Summary
I am a creative problem solver and leader who loves learning what makes consumers loyal to a brand and then using those insights to craft memorable, engaging advertising campaigns.
Overview
19
19
years of professional experience
Work History
Creative Consultant
Bigger Logo
04.2023 - Current
- Partnered with clients to research potential customers to better understand customer needs and behaviors
- Identified appropriate marketing channels and created cohesive brand strategy & marketing campaigns that worked on channels including social media, email campaigns, print collateral, and event promotions.
- Crafted customized creative marketing materials to increase brand awareness and product sales
Creative Director, Vice President
MullenLowe
11.2014 - 10.2023
- Oversaw multiple cross-functional teams to ensure creative alignment on multiple 360° advertising campaigns
- Collaborated with designers to create comprehensive corporate identity systems.
- Mentored and trained junior art directors and copywriters to help enhance their skills
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Created innovative advertising campaigns for brand launches
- Built strong relationships with clients, leading to long-term partnerships and additional creative opportunities.
Executive Creative Director
Stuffed Puffs Filled Marshmallows
10.2022 - 04.2023
- Built an in-house creative department with illustrators, art directors, photographers and after effects artists
- Led team of designers to create comprehensive corporate identity system across all channels from social to television to in-store and packaging,
- Managed designers, illustrators and other team members to optimize creative and ensure projects were completed on schedule and within budget
- Directed photo shoots for print and digital media, reviewing each element against our standards and expectations.
Associate Creative Director
Saatchi & Saatchi
08.2011 - 11.2014
- Led creative on integrated campaigns including concepting and producing 2 Super Bowl spots
- Presented pitches with compelling visuals, persuasive narratives
Senior Copywriter
Carmichael Lynch
01.2007 - 08.2011
- Developed award-winning integrated brand campaigns
- Collaborated with the design team to create visually appealing and effective advertising.
Copywriter
Energy BBDO
04.2005 - 01.2007
- Created memorable, effective TV and print advertising for several key clients
- Wrote compelling advertising copy, adhering to clients' overarching brand identity and personality.
Education
No Degree - Copywriting
Creative Circus
Atlanta, GA04.2005
Bachelor of Arts - Advertising
University of Texas At Austin
Austin, TX04.2002
Skills
- Advertising Campaign Development
- Marketing Communications
- Brand Messaging
- Strategic Thinking
- Concept Development & Strategy
- Creative team leadership
- Social Media Strategy
Timeline
Creative Consultant
Bigger Logo
04.2023 - Current
Executive Creative Director
Stuffed Puffs Filled Marshmallows
10.2022 - 04.2023
Creative Director, Vice President
MullenLowe
11.2014 - 10.2023
Associate Creative Director
Saatchi & Saatchi
08.2011 - 11.2014
Senior Copywriter
Carmichael Lynch
01.2007 - 08.2011
Copywriter
Energy BBDO
04.2005 - 01.2007
No Degree - Copywriting
Creative Circus
Bachelor of Arts - Advertising
University of Texas At Austin
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