Scott Orth

Provide executive-level marketing leadership to growth-focused organizations, partnering directly with CEOs and leadership teams to build scalable, revenue-driven marketing systems.

• Serve as a strategic member of the executive team, aligning marketing initiatives with company-wide revenue goals, growth targets, and operational priorities
• Lead the development and execution of integrated marketing strategies across SEO, paid media, local search, content, and conversion optimization
• Build and optimize end-to-end lead generation and customer acquisition systems, improving lead quality, conversion rates, and overall marketing ROI
• Oversee marketing operations, including CRM implementation, automation workflows, attribution tracking, and performance reporting to drive accountability and visibility
• Collaborate cross-functionally with sales and operations to improve speed-to-lead, lead handling processes, and pipeline conversion efficiency
• Manage and mentor internal marketing teams and external partners, establishing clear KPIs, processes, and performance standards
• Advise on marketing budget allocation and channel strategy, optimizing spend to reduce customer acquisition costs and increase return on investment
• Lead website strategy and digital experience improvements to increase engagement, conversion rates, and revenue contribution
• Implement data-driven decision-making frameworks, enabling leadership teams to make informed growth and investment decisions

Select Achievements:

• Increased qualified lead volume by 30–70% across multiple client engagements through improved targeting, funnel optimization, and automation
• Improved lead response time from hours/days to under 5 minutes, resulting in significant gains in consultation booking and sales conversion rates
• Reduced cost per acquisition by 20–40% by reallocating budget toward higher-performing channels and improving campaign efficiency
• Built and deployed fully integrated marketing and CRM systems that connected marketing, sales, and follow-up, creating predictable and trackable revenue pipelines
• Helped organizations transition from fragmented marketing efforts to cohesive, scalable growth strategies aligned with executive-level business goals

• Developed digital marketing focused business software tailored to small and medium businesses, reducing dependency on developers while accelerating go-to-market timelines.
• Implemented marketing automation workflows (email, SMS, reviews, lead nurturing) that saves clients 10+ hours weekly in admin tasks.
• Developed fractional CMO add-on services, providing law firms with strategic guidance, KPIs, and full-funnel marketing leadership without the cost of a full-time CMO.

• Developed and executed growth strategies for multi-location law firms, increasing case acquisition through optimized SEO, Google Ads, LSAs, and lead funnel automation.
• Established Thrive as a Clio Certified Partner, creating seamless integration between marketing and case management workflows for law firms.
• Provided Fractional CMO services to law firms, aligning firm growth goals with data-driven marketing plans, budgeting, and team/vendor oversight.
• Directed SEO campaigns that consistently outranked competitors in highly competitive legal markets (immigration, personal injury, corporate law).
• Oversaw multi-channel ad budgets exceeding $1M annually, delivering measurable ROI and lowering client acquisition costs.
• Built high-performing websites optimized for SEO, lead generation, and ADA compliance, increasing lead conversions by up to 300% for legal clients.