Scott Ritter
Napa,California
Summary
Senior sales leader and new business development executive with 25+ years in the wine industry, including 16+ years in premium label and packaging solutions. Proven track record of building high-performance sales cultures and leveraging trusted relationships to drive growth in the luxury wine segment. Combines deep technical expertise with a collaborative approach to support winery leadership, marketing teams, and designers in successful brand launches and packaging decisions.
Overview
18
18
years of professional experience
Work History
Vice President of Sales
Cork Supply
01.2022 - Current
- Developed and executed $50M+ sales budget aligned with revenue targets
- Led national sales organization through market volatility, achieving sustainable growth across diverse markets
- Built scalable sales structure and high-performing team
- Strengthened customer partnerships through strategic cross-functional collaboration, enhancing client satisfaction and retention
- Established performance-driven culture of accountability and trust, resulting in increased team engagement and performance
- Launched innovative closure and capsule technologies in North America
Sales Director
MCC Label
01.2020 - 01.2022
- Drove revenue growth by expanding strategic relationships with key wineries
- Increased share of wallet through targeted initiatives with key accounts
- Acquired new customers through strategic prospecting
- Managed team and strategic accounts to maximize growth
- Leveraged technical resources to differentiate offerings and enhance client solutions
Sales Executive
MCC Label
01.2014 - 01.2020
- Negotiated contracts securing full business share with key clients
- Expanded customer base in Napa and Sonoma, enhancing regional market presence
- Established market presence in Texas, driving brand recognition
- Increased pressure-sensitive label sales in premium wine segment
- Collaborated with designers on custom label solutions
Account Manager
TAPP Label Technologies
01.2008 - 01.2014
- Expanded revenue within existing accounts by identifying upsell opportunities and enhancing client engagement
- Built strong winery relationships, leading to consistent revenue growth and increased account loyalty
- Improved client-production coordination to streamline processes and enhance service delivery
- Guided new account managers in best practices and strategies for client engagement
- Assisted in cost engineering projects to identify savings opportunities and improve budgeting processes
Education
Bachelor of Science - Agribusiness & Wine & Viticulture
Cal Poly San Luis Obispo
Skills
- Direct access to premium and luxury winery networks across North America
- Trusted relationships across winery leadership, procurement, marketing, and designers
- Expertise in digital, offset, flexographic, and pressure-sensitive label technologies
- Proven ability to build and lead high-performance sales teams
- Track record of driving rapid revenue growth through strategic account development
Early years
- 7 years in On-Premise wine distribution on the Central Coast.
- 3 years at Justin Winery working in production, marketing, and sales groups.
Timeline
Vice President of Sales
Cork Supply
01.2022 - Current
Sales Director
MCC Label
01.2020 - 01.2022
Sales Executive
MCC Label
01.2014 - 01.2020
Account Manager
TAPP Label Technologies
01.2008 - 01.2014
Bachelor of Science - Agribusiness & Wine & Viticulture
Cal Poly San Luis Obispo