SCOTT ROBIN HEIDLER
The Pearl Doha,QA
Summary
Over 25 years of experience in journalism, media, communications, and content strategy, currently leading global content and crisis communications at Qatar Airways. Manages regional communications teams across APAC, Africa, Europe, and the Americas, ensuring consistent messaging and brand integrity. Develops executive communications and impactful content to engage stakeholders and boost airline visibility. Previous role as Senior Communications Advisor, leveraging media relations and content creation expertise to implement tailored programs for diverse clients. Decades of international editorial experience.
Overview
36
36
years of professional experience
Work History
Global Head of Content, Distribution and Media Relations
Qatar Airways
Doha
02.2025 - Current
- Lead global content strategy for Qatar Airways, overseeing media relations and hold leadership position in crisis communications for the airline's group of companies.
- Manage regional communications teams in APAC, Africa, Europe, and the Americas, ensuring consistent messaging and brand reputation across the globe.
- Develop executive communications and craft compelling content to engage stakeholders and drive brand awareness.
Space Coast Bureau Chief / Reporter
NBC Orlando/WESH2 Hearst TV
Space Coast
11.2021 - 06.2024
- Based on Florida’s Space Coast, fronted and managed news of the space flight industry (commercial and NASA) and led major launch live coverage.
- Turned eight to 10 stories a week. Range: politics, crime, and the cruise industry.
- Contributed to longer-format programming, most recently a piece for the news magazine Chronicle on the first private railroad in the U.S. in 100 years, Brightline.
- Cultivated and sustained relationships with space industry leadership, and state, city, and county officials.
Asia Correspondent
Al Jazeera English
Bangkok
11.2012 - 11.2021
- Stories include one of the first international on-scene correspondents at the Thai cave rescue; first live reports from an international broadcaster at MH17 rebel-held Ukrainian crash site; political unrest on the streets of Bangkok, Hong Kong, and Jerusalem; Agent Orange legacy in Vietnam; Egypt elections from Suez; migrant death camps along the Thai-Malaysian border; missing MH370 from Malaysia; live at Thai Army HQ during 2014 coup.
- One-on-one interview with Thai PM Prayuth Chan-o-cha for 30-minute show.
US & UN Correspondent
Al Jazeera English
New York
06.2010 - 11.2012
- Live coverage of September 11th tenth anniversary, New Hampshire Primaries 2012, Presidential election 2012 from Ohio, Occupy Wall Street, NASA’s last Space Shuttle launch, BP Oil spill, UN General Assemblies.
- Pursued national and international stories including Oklahoma drought, Mark Zuckerberg's visit to Harvard, Mubarak's trial in Cairo, reinstatement of the Benghazi government in Libya, and more.
Correspondent & Bureau Chief, Afghanistan / Pakistan
Fox News Channel
Islamabad
05.2008 - 03.2010
- Set up and managed field operations covering Pakistan & Afghanistan while reporting.
- Reported live/packaged regional conflicts, politics, daily news, and features. Exclusives with Pakistani Pres. Musharraf, Benazir Bhutto (just weeks before assassination), Gen. David Petraeus, Pakistani PM Gilani, stories covering US forces, Taliban, and Pakistani army.
Middle East Correspondent
Fox News Channel
Jerusalem
08.2005 - 05.2008
- Covered execution of Saddam Hussein, Gaza Strip evacuation, and contributed online and to radio.
Afghanistan Correspondent & Bureau Chief
Fox News Channel
Kabul
03.2004 - 07.2005
- Reports featured on Fox News, Fox News Radio, Oprah Winfrey Show, BBC Radio, etc.
TV Producer / Reporter in Baghdad, Iraq / Kuwait City, Kuwait
Fox News Channel, Sky News, NationalGeographic.com
01.2003 - 12.2004
- Packaged features and reported live breaking news. Featured on NPR/Fox/Sky News.
TV Producer / Print Reporter in Islamabad, Pakistan / Kandahar, Afghanistan
CNN, National Geographic Channel, Sunday Times
01.2002 - 12.2002
- Reported and co-founded collation of international freelance journalists based in Pakistan.
Sr. Communications Advisor/Spokesperson
Mercy Corps (NGO)
04.1999 - 02.2002
- Two assignments (Kosovo 1999 / Afghanistan 2001) as writer/reporter/photographer. Created strategic communication plan, wrote articles, essays, updates and produced/shot photo essays on crises. Filed audio reports and feature articles, represented Mercy Corps to the media, international (UN, etc.) and humanitarian communities.
TV Producer / Print Reporter in Mongolia, Guatemala, New York
National Geographic Channel, Mercy Corps
01.1999 - 12.2001
- Reported for TV, magazines, and non-governmental organizations (NGOs).
Account Supervisor
KWE Associates
New York
01.1997 - 05.1999
- Held a senior management position at this marketing communications firm whose clients looked to KWE to provide strategic thinking ranging from PR to market positioning. Creative lead and supervisor of account groups including Air Jamaica, Hyatt Resorts Caribbean, American Society of Travel Agents, and Summit Hotels and Resorts. Provided client counsel including award-winning strategic positioning campaigns.
PR Manager
Nightly Business Report (PBS)
New York
03.1996 - 02.1997
- Initiated and spearheaded all national public relations programs for NBR broadcasts on PBS. Managed publicity campaigns for all NBR projects (newsmaker interviews, special programs) and public television station relations. Acted as publicist for on-air talent and senior production staff.
Account Executive
Ruder Finn Global Public Affairs
Washington
03.1994 - 03.1996
- Created and executed public relations and Congressional relations programs; account work with Kosovo Democratic League, ASTA, and Croatia Ministry of Tourism.
Associate Producer
CNN Washington DC Bureau
Washington
01.1990 - 12.1994
- Newsroom producer/fill-in field producer during CNN's debut as a leading international news broadcaster.
Education
B.A. - Communication & Mass Media Studies, English Lit minor
University of San Diego
San Diego, CASkills
- Global media strategy
- Team leadership
- Executive communication
- Content development
- Stakeholder engagement
- Brand management
Accomplishments
- First Prize, 81st National Headliner Award, 2015, Ukrainian crash site of Malaysian Airlines 17
- RTDNA regional Edward R. Murrow Award, 2023, Breaking News Hurricane Ian
- Editor’s Choice Nonfiction Book of The Year, ForeWard Magazine, 2007
Publications
Women of Courage: Intimate Stories from Afghanistan, Gibbs Smith, 2007
Phone Numbers
+974 33370799, +1 480 233-1712
Timeline
Global Head of Content, Distribution and Media Relations
Qatar Airways
02.2025 - Current
Space Coast Bureau Chief / Reporter
NBC Orlando/WESH2 Hearst TV
11.2021 - 06.2024
Asia Correspondent
Al Jazeera English
11.2012 - 11.2021
US & UN Correspondent
Al Jazeera English
06.2010 - 11.2012
Correspondent & Bureau Chief, Afghanistan / Pakistan
Fox News Channel
05.2008 - 03.2010
Middle East Correspondent
Fox News Channel
08.2005 - 05.2008
Afghanistan Correspondent & Bureau Chief
Fox News Channel
03.2004 - 07.2005
TV Producer / Reporter in Baghdad, Iraq / Kuwait City, Kuwait
Fox News Channel, Sky News, NationalGeographic.com
01.2003 - 12.2004
TV Producer / Print Reporter in Islamabad, Pakistan / Kandahar, Afghanistan
CNN, National Geographic Channel, Sunday Times
01.2002 - 12.2002
Sr. Communications Advisor/Spokesperson
Mercy Corps (NGO)
04.1999 - 02.2002
TV Producer / Print Reporter in Mongolia, Guatemala, New York
National Geographic Channel, Mercy Corps
01.1999 - 12.2001
Account Supervisor
KWE Associates
01.1997 - 05.1999
PR Manager
Nightly Business Report (PBS)
03.1996 - 02.1997
Account Executive
Ruder Finn Global Public Affairs
03.1994 - 03.1996
Associate Producer
CNN Washington DC Bureau
01.1990 - 12.1994
B.A. - Communication & Mass Media Studies, English Lit minor
University of San Diego
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