Summary
Overview
Work History
Education
Skills
Timeline
Generic
Scott Wunschel

Scott Wunschel

Petaluma,CA

Summary

Talented Owner with excellent marketing, customer service and facility oversight skills and more than 35 years of experience. Highly effective and comfortable working with people at all levels in organization. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing targets. Well versed in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

16
16
years of professional experience

Work History

Owner / General Manager

Scott Music Group
03.2023 - Current
  • Represent professional manufactures for designated territories.
  • Work with established dealer base to properly represent each brand.
  • Customer relations for partners to improve brand.
  • Strong focus on closing sales and up selling customers.
  • Prospect for each brand to find the correct partners.
  • Maintain digital market place pricing for vendors to ensure margins are sustained for all customers.
  • Introduce new products and promotions to dealers in an effort to expand the product representation.
  • Maintain dealer stock and display area to ensure the brand is represented properly.
  • Provide reports and vital market information to partners regarding the territory.

Sales Associate / Events

Wilson Winery
09.2017 - Current

Weekend tasting room service and sales


Large group set up and service at winery


Special events presentations and sales.


Represent brand at national wine tasting events


Club member / VIP tasting by appointment


Menu selection for daily service


Work with customers to become VIP members

Regional Sales Manager

ESP Guitar Co.
09.2018 - 03.2023
  • Sales and marketing management for 13 states
  • Merchandise brand within stores for better positioning
  • Develop multiple sales channels with retailers
  • Create a budget for regional travel for in store training
  • Oversee 200 regular clients and consistently pursued new leads via networking, cold and warm methods
  • Monitor weekly, monthly and quarterly achievement goals
  • Research customer needs, market trends and competitor activities
  • Create and attend events and trade shows to focus on the brand and products

National Sales Manager

EMG, Inc.
08.2008 - 09.2018
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Prepared monthly, quarterly and annual sales forecasts.
  • Managed national sales programs, supervised 20 sales representatives.
  • Established and maintained budgets, quotas and regional territories for team members.
  • Developed direct ecommerce sales channel.
  • Responsible for national and international marketing
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

Education

No Degree - Business & Marketing

Chabot Colledge
Livermore, CA

Certified Alcohol Training - California Responsible Beverage Service Training

Jerry R. Jolly & Associates
Sacramento, CA
01.2022

Certificate of Completion -

Toyota Lean Management Course
Santa Rosa, CA
03.2016

Skills

  • International sales and marketing history
  • Well versed in B2B and B2C sales
  • Experienced in consumer marketing
  • Understand Omni channel sales and marketing
  • It takes a village approach to sales and marketing
  • Success in global brand marketing
  • Proven results in Revenue Optimization
  • Zen Cart, Shopify, Shopatron(Kibo), and Magento ecommerce experience
  • Firm knowledge of analytical marketing (SEM, PPC, E-campaigns, & SEO)
  • Always ready to adapt
  • Business Development
  • Customer Relations

Timeline

Owner / General Manager

Scott Music Group
03.2023 - Current

Regional Sales Manager

ESP Guitar Co.
09.2018 - 03.2023

Sales Associate / Events

Wilson Winery
09.2017 - Current

National Sales Manager

EMG, Inc.
08.2008 - 09.2018

No Degree - Business & Marketing

Chabot Colledge

Certified Alcohol Training - California Responsible Beverage Service Training

Jerry R. Jolly & Associates

Certificate of Completion -

Toyota Lean Management Course
Scott Wunschel