Tennis Enthusiast: Visited all Grand Slam events
Entrepreneurial Venture: Co-run a growing Etsy store with an interior designer partner
Sean Cooray
New York City,USA
Summary
With over 12 years of experience, strategic and creative media leader excelling at merging analytical thinking with cultural storytelling to deliver impactful and engagement-driven media solutions. Track record showcases proven expertise in developing high-profile brand activations, integrated media strategies, and content frameworks that effectively align business objectives with cultural relevance. Truly passionate about crafting media strategies that inspire and connect audiences, dedicated to driving meaningful results for any organization.
Overview
12
12
years of professional experience
Work History
Vice President
Carat, Kraft Heinz Company
10.2023 - Current
- Lead media strategy across key brands, ensuring storytelling and insights drive engagement and business growth
- Developed Video Vision & Creative Best Practices playbooks, guiding asset creation for optimal consumer engagement
- Conceptualized and executed culturally relevant, high-impact activations, including:
- Heinz x DJ Mustard (Grammys & Super Bowl), Ore-Ida x Jimmy Kimmel (Napoleon Dynamite-inspired campaign), Girl Dinners x Peacock (Media-led activation with Lisa Barlow)
- Manage a team of 8 media planners, overseeing strategy, client relationships, and media execution
- Spearhead media sufficiency planning, optimizing reach, frequency, and budget allocation for maximum impact.
Senior Director
Carat / Dentsu X, Jaguar Land Rover
06.2017 - 09.2023
- (Jaguar USA, Land Rover), Mondelez USA
- Led full-funnel strategy for Jaguar USA, integrating media partnerships, cultural activations, and data-driven insights
- Developed strategic partnerships, including: 2019 Evoque launch (Digital + Content), Range Rover loyalty campaign (Experiential partnership with The New Yorker Festival), Managed I-PACE market plans, leveraging online & offline tactics to drive sales in California
- Drove eco-system planning for Unwrap-A-Jaguar sales events and cultural partnerships (e.g., IMG x NYFW)
- Managed and mentored a team of 3 media planners, fostering strategic innovation and development.
Business Manager
Carat
02.2013 - 05.2017
- Ahm Health Insurance, Adidas, British Airways, Disneyland Parks & Resorts, Visit California, La Trobe University
- Led media strategy and planning for a diverse portfolio of brands across retail, travel, and consumer goods
- Key Achievements
- Key member of Dentsu Innovation Council, driving media-agnostic solutions for brands like Rimowa (LVMH)
- Awarded 2025 Carat Diamond Award for Innovation
- Played a key role in Dentsu’s global media pitches, contributing to wins for BMW, Volvo, Jaguar Land Rover, Heineken, Coca-Cola, Duracell, Asahi Beverages.
Education
Bachelor of Commerce - Marketing & HR
Swinburne University of Technology
Melbourne, VIC01.2011
Skills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Strategic planning
Accomplishments
· Key member of Dentsu Innovation Council, driving media-agnostic solutions for brands like Rimowa (LVMH)
· Played a key role in Dentsu's global media pitches, contributing to wins for BMW, Volvo, Jaguar Land Rover, Heineken, Coca-Cola, Duracell, Asahi Beverages.
Personal Information
Visa Status: E3 Visa – Specialist Occupation
Interests
• Awarded 2025 Carat Diamond Award for Innovation
Carat Diamonds is Carat’s annual award to recognize Carat team members going above and beyond to support Carat clients and the Carat brand and operations. Carat Diamond awards recognize individuals or working teams living our brand ethos – improving the lives of each other, clients, or consumers with the work we love doing
Timeline
Vice President
Carat, Kraft Heinz Company
10.2023 - Current
Senior Director
Carat / Dentsu X, Jaguar Land Rover
06.2017 - 09.2023
Business Manager
Carat
02.2013 - 05.2017
Bachelor of Commerce - Marketing & HR
Swinburne University of Technology
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