Sean Hennessey
Lumberton,NJ
Summary
Results-oriented marketing professional with expertise in strategic and tactical marketing. Skilled in building relationships, designing campaigns, executing events, and managing programs. Ambitious and self-motivated with excellent communication and leadership skills. Proven ability to craft and execute well-balanced strategies, delivering impactful results. Strong track record of success and increasing responsibilities.
Overview
23
23
years of professional experience
Work History
Sr. Regional Marketing Manager
Mitel
09.2024 - Current
- Implement Account-Based Marketing approach, targeting enterprise accounts.
- Responsible for coordinating messaging, identifying target accounts, tracking ROI resulting in funnel growth of more than $750K in less than a month
- Leverage sales tools such as Salesforce, SalesLoft, 6Sense, and Marketo.
Sr. Channel Marketing Manager
Mitel
05.2023 - 08.2024
- Responsible for partner demand generation programs in the Central/West regions.
- Worked with 25+ partners to develop and execute quarterly marketing plans for their Mitel practice.
- Played a critical role in planning and execution of large corporate events such as Sales Kick Offs, Partner Conferences and Advisory Councils.
Sr. Manager, Americas Field Marketing
Mitel
05.2020 - 05.2023
- Lead team of Field Marketing Managers responsible for Mitel's most strategic partners.
- Developed Field Marketing strategy for migrating existing customers to UCaaS.
- Managed Joint Marketing Fund budget and partner funding requests.
- Implemented detailed partner ROI guidelines to track and measure campaign performance.
- Worked cross-functionally on GTM strategies through to field implementation.
Sr. Director, UCaaS Channel Marketing
Kerauno
08.2019 - 04.2020
- Built a Channel Marketing strategy to support Master Agent and wholesale partners.
- Net/new wholesale partners recruitment resulted in $5K MRR growth in four months.
- Supported the recruitment of three new Master Agent partnerships.
- Established KPIs to gauge success of campaigns and programs.
Sr. Manager, UCaaS Channel Marketing
Mitel
02.2017 - 07.2019
- Recruited and led a team of highly skilled Channel Marketing Managers responsible for marketing with Value Added Resellers (VARs), Master Agents, DMRs, and Agents.
- Developed reporting for a metrics-based approach to measuring team success.
- Managed budget and prioritized marketing investments.
Channel Marketing Manager, Distribution & Master Agents
Mitel
07.2016 - 02.2017
- Ownership of all marketing planning and execution for distribution and master agent partners, including the allocation of Market Development Funds (MDF).
- Worked in conjunction with partners to develop strategic annual marketing plans based on business objectives.
- Created and executed campaigns and programs to recruit new partners and drive leads.
- Develop and execute the Channel Marketing plan that drove incremental growth from both existing and new partners.
Integrated Marketing Communications Marketing Manager
Mitel
07.2015 - 07.2016
- Upon the integration of Mavenir into Mitel, I took on the role of Integration Marketing Communications (IMC) Manager, supporting the Mobile Business unit.
- The IMC position was responsible for taking point on all Marketing Communications functions for the business unit we supported, including all Mavenir events, website, press releases, webinars, white papers, case studies, etc.
- In 2016, I managed Mitel's participation in 45+ industry events around the world, supporting the mobile business unit, including Mobile World Congress and LTE World Series.
Marketing Manager
Mavenir
01.2015 - 07.2015
- Joined the Mavenir Marketing team after the acquisition and successfully led the charge in participating in 39 industry events, including all event logistics (speakers, hotel, booth, promotion, social media, print advertising, etc.)
- Functioned as part of the team that helped with the integration of Mavenir Marketing into the Mitel Marketing team.
Marketing Manager
Ulticom
01.2008 - 01.2015
- Ownership of all Product Marketing and Marketing Communication functions.
- Responsible for providing business intelligence to Sales, Marketing, and Senior Management through reports and presentations to analyze business trends and enable informed decision-making.
- Developed successful outbound marketing programs that increased lead generation, resulting in additional pursuit opportunities, new accounts, and added revenues.
Sr. Business Analyst/Market Research Analyst
Ulticom
05.2001 - 01.2009
Education
Bachelor of Science in Public Administration -
Shippensburg University of Pennsylvania
Skills
- Marketing Analytics
- Campaign Management
- Customer Segmentation
- Digital Marketing
- Project Oversight
- Vendor Management
- Strategic Planning
- Business performance management
- Budget Oversight
- Talent Development
- Data-driven decision-making
- Cross-functional team leadership
Timeline
Sr. Regional Marketing Manager
Mitel
09.2024 - Current
Sr. Channel Marketing Manager
Mitel
05.2023 - 08.2024
Sr. Manager, Americas Field Marketing
Mitel
05.2020 - 05.2023
Sr. Director, UCaaS Channel Marketing
Kerauno
08.2019 - 04.2020
Sr. Manager, UCaaS Channel Marketing
Mitel
02.2017 - 07.2019
Channel Marketing Manager, Distribution & Master Agents
Mitel
07.2016 - 02.2017
Integrated Marketing Communications Marketing Manager
Mitel
07.2015 - 07.2016
Marketing Manager
Mavenir
01.2015 - 07.2015
Marketing Manager
Ulticom
01.2008 - 01.2015
Sr. Business Analyst/Market Research Analyst
Ulticom
05.2001 - 01.2009
Bachelor of Science in Public Administration -
Shippensburg University of Pennsylvania
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