Tiffany Pan
San Jose,CA
Summary
Accomplished Sr. Regional Marketing Manager with extensive experience in the life science industry, specializing in Contract Research Organizations (CRO) and Contract Development and Manufacturing Organizations (CDMO). Proven track record of developing and executing strategic marketing plans to drive brand awareness, generate leads, and increase market share. Skilled in market analysis, product positioning, and identifying new business opportunities. Adept at managing cross-functional teams and collaborating with sales, product development, and senior leadership to achieve business objectives. Known for delivering impactful marketing campaigns that resonate with target audiences and drive revenue growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr. Regional Marketing Manager
PackGene Biotech, Inc.
12.2023 - Current
- Spearhead regional marketing strategies to enhance brand visibility and market penetration
- Lead cross-functional teams in the development and execution of go-to-market plans
- Drive revenue growth by generating high-quality leads through targeted campaigns and customer engagement.
Global Market Development Manager III
GenScript
02.2023 - 11.2023
- Developed and implemented global market development strategies to expand market reach and increase sales
- Managed product launch activities and promotional campaigns to drive product adoption and market share
- Leveraged expertise in protein expression to provide technical support and training to sales teams.
NA Regional Marketing Manager
GenScript
07.2021 - 02.2023
- Orchestrated regional marketing efforts to support business objectives and drive demand generation
- Coordinated event management and webinar initiatives to engage prospects and nurture leads
- Implemented effective marketing strategies to increase brand awareness and customer acquisition.
Sr. Technical Account Manager
GenScript
08.2019 - 07.2021
- Handled customer requests and generated proposals as well as technical advice
- Cooperated with the Sales/Marketing team to meet clients' requirements, improved customer experience, and provide customized packages for new opportunities
- Attended trade/technical shows and conducted technical presentations to clients.
Marketing & Development Specialist, Research & Development Dept.
Biomaty
07.2015 - 05.2017
- Performed experiments on serum formulation development
- Participated and planned the exhibition of Beyond Beauty Paris, the cosmetic exhibition of the year
- Prepared samples for clients
- Discussing cases and conducting orders with clients overseas
- Generated all client-facing materials, including website management, handouts, and product descriptions.
Research Assistant
Academia Sinica
09.2014 - 06.2015
- Confocal spectrometry analysis on abnormal mitotic cell spindle movement, cancer cell cultivation, spindle assembly drug tests, confocal spectrometry microscopy.
- Observed breast cancer cell proliferation after HSP knockout.
Education
Master of Business Administration - MBA -
Johns Hopkins University Advanced Academic Programs
10.2024
Master of Science - MS in Biotechnology - undefined
Johns Hopkins University Advanced Academic Programs
12.2020
Bachelor's degree in Agricultural Chemistry - undefined
National Taiwan University
12.2014
Skills
- Go-to-Market Strategy
- Protein Expression
- Campaign Strategy
- Content Management
- Cancer Cellular Research
- AAV/LV Gene Editing
- Marketing analytics
- Customer segmentation
Certification
- Global Trends for Business and Society, Wharton Online, 08/01/22, www.credly.com/badges/93934c-b515-456a...
- Customer Analytics, Wharton Online, 10/01/20, www.credly.com/badges/cf89870b-1989-49b7...
Additional Information
Confocal spectrometry analysis on abnormal mitotic cell spindle movement, cancer cell cultivation, spindle assembly drug tests, confocal spectrometry microscopy.
Timeline
Sr. Regional Marketing Manager
PackGene Biotech, Inc.
12.2023 - Current
Global Market Development Manager III
GenScript
02.2023 - 11.2023
NA Regional Marketing Manager
GenScript
07.2021 - 02.2023
Sr. Technical Account Manager
GenScript
08.2019 - 07.2021
Marketing & Development Specialist, Research & Development Dept.
Biomaty
07.2015 - 05.2017
Research Assistant
Academia Sinica
09.2014 - 06.2015
Master of Business Administration - MBA -
Johns Hopkins University Advanced Academic Programs
Master of Science - MS in Biotechnology - undefined
Johns Hopkins University Advanced Academic Programs
Bachelor's degree in Agricultural Chemistry - undefined
National Taiwan University
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