Tyler Schlagenhauf M.Ed
Boise,ID
Summary
Product marketing leader with 15+ years in K–12 education and EdTech, driving go-to-market strategy and product launches for digital learning solutions. Skilled at translating complex educational research into compelling narratives for educators and district leaders while leading cross-functional collaboration that drives adoption and engagement.
Overview
10
10
years of professional experience
Work History
Sr. Product Marketing Manager, Employer of Record
Pebl
06.2025 - Current
- Led go-to-market strategy, positioning, and launch execution for platform features and updates, driving adoption and engagement growth.
- Developed messaging, onboarding strategies, and product marketing assets that improved activation, retention, and customer understanding.
- Partnered cross-functionally with Product, Lifecycle Marketing, and Customer Success teams to align launches and optimize user engagement.
Product Marketing Director, Professional Services
HMH
12.2023 - 06.2025
- Led product marketing strategy and go-to-market execution for district-focused instructional and professional learning solutions.
- Developed positioning, messaging, sales enablement materials, and thought leadership content supporting district engagement and adoption.
- Partnered with cross-functional teams to support district assessment, MTSS/RTI, intervention, and data-driven instruction initiatives.
Sr. Product Marketing Manager, SEL
Panorama Education
12.2021 - 12.2023
- Owned go-to-market strategy and launch execution for K–12 education technology solutions serving district and school stakeholders.
- Conducted customer and market research to strengthen positioning, audience targeting, and messaging effectiveness.
- Developed product positioning strategies tailored to diverse state and district markets, aligning messaging to varying academic standards, assessment priorities, and instructional needs.
Sr. Product Marketing Manager, Literacy
HMH
12.2018 - 12.2021
- Led messaging, positioning, and launch execution for enterprise digital learning solutions used across K–12 districts.
- Facilitated training sessions for sales teams on product features and benefits.
- Supported district initiatives focused on assessment-informed instruction, MTSS/RTI, intervention planning, professional learning, and data-driven decision-making.
Sr. Professional Education Consultant, Literacy
HMH
01.2016 - 12.2018
- Led district consulting engagements focused on instructional improvement, MTSS/RTI implementation, and organizational change management.
- Delivered executive coaching, educator professional learning, and district success planning for school and district leaders.
- Identified implementation risks and adoption barriers while supporting assessment-informed instruction and data-driven decision-making initiatives.
Education
Master of Education - Administration, Organizational Leadership
Grand Canyon University
Phoenix, AZ01-2012
Bachelor of Science - Elementary Education
Minot State University
Minot, ND01-2009
Skills
- Go-to-market strategy
- Product positioning
- Messaging development
- Market research
- Sales enablement
- Cross-functional collaboration
- Team leadership
Timeline
Sr. Product Marketing Manager, Employer of Record
Pebl
06.2025 - Current
Product Marketing Director, Professional Services
HMH
12.2023 - 06.2025
Sr. Product Marketing Manager, SEL
Panorama Education
12.2021 - 12.2023
Sr. Product Marketing Manager, Literacy
HMH
12.2018 - 12.2021
Sr. Professional Education Consultant, Literacy
HMH
01.2016 - 12.2018
Master of Education - Administration, Organizational Leadership
Grand Canyon University
Bachelor of Science - Elementary Education
Minot State University