Sean Martin

• Generated $2.8M in CMF revenue in year one, achieving 15% territory growth by converting competitive surgeons at Corewell Health and expanding market share across key accounts.

• Selected as one of only 3 CMF representatives nationally for the Sales Leadership & Development Academy (SLDA), a merit-based program reserved for top-tier talent identified as future leaders.

• Nominated to the Competitive Excellence Council, collaborating cross-functionally with upstream and downstream marketing teams to sharpen Stryker’s competitive strategy and field positioning.

• Left role to join Stryker

• Spearheaded market expansion by identifying and targeting new customer segments through in-depth market research and analysis.
• Drove strategic marketing initiatives for product launches across Michigan, resulting in a 180% increase in brand awareness and the successful administration of 180 diagnostic tests within 12 months.

• Built and nurtured strategic relationships with major accounts and key decision-makers, achieving 104% of sales targets in the first year.
• Successfully negotiated and closed high-value capital equipment deals with top healthcare systems including Beaumont, Henry Ford, and University of Michigan, collaborating closely with supply chain executives and C-suite leaders.

• Managed a $11 million revenue portfolio, focusing on CMF and thoracic markets within government accounts, specifically leading a $2.5 million CMF acquisition for the Department of the Navy, leveraging strategic planning and high-level communication with government officials.
• Negotiated and secured long-term contract and pricing agreements with new and existing IDNs, including Northwestern, Fairview, Avera, and Indiana University, enhancing market penetration and revenue growth.

• Drove significant business growth, achieving a 67% increase in sales over a four-year period through effective prospecting, territory management, and relationship building within the CMF market. Surpassed sales targets, achieving 118% PTQ in 2021 and 116% in 2019.
• Successfully negotiated hospital contracts with Detroit Medical Center, Hurley Medical Center, and McLaren Health Care, utilizing value analysis committees and physician endorsements to secure agreements.

• Recipient of Coast Guard Achievement Medal, Commandant Letter of Commendation, Good Conduct Medal and 2x Meritorious Team Commendation