Sean O'Riordan
Providence
Summary
Results-driven marketing leader with 12 years of experience in crafting and implementing growth-oriented strategies across diverse sectors, including manufacturing and B2B. Skilled in brand development, digital marketing, and market research, with a focus on product commercialization and demand generation. Experienced in building comprehensive marketing programs and aligning strategies with business goals to enhance lead generation and drive growth.
Overview
13
13
years of professional experience
Work History
Marketing Manager
ACS Industries, Inc.
Lincoln
04.2023 - Current
- Established the company's first comprehensive brand guidelines and unified brand strategy across multiple global business units and product categories.
- Built and scaled a centralized marketing function from the ground up, supporting diverse markets including automotive components, commercial cleaning products, green energy technologies, petrochemical insulation, and industrial manufacturing.
- Developed and executed strategic marketing programs focused on brand awareness, demand generation, customer engagement, and market expansion.
- Led new product development support and coordinated successful global product launches, including positioning, messaging, sales enablement materials, and launch campaigns.
- Identified and developed new market opportunities for existing products through market research, competitive analysis, and customer insights.
- Directed all marketing activities including digital strategy, website development, content creation, design, analytics, reporting, and campaign management.
- Increased qualified website traffic by more than 10x across multiple brand websites within two years through SEO, content strategy, website optimization, and digital marketing improvements.
- Implemented data-driven reporting processes to measure marketing performance, support business decisions, and optimize return on marketing investment.
Marketing Consultant
Spillane Consulting Associates
Weymouth
09.2020 - 04.2023
- Led company rebranding initiative including brand identity, website redevelopment, and marketing collateral.
- Implemented CRM and customer data infrastructure to improve marketing effectiveness and business intelligence.
- Advised mortgage and financial services clients on digital marketing strategy, lead generation, and customer acquisition.
- Developed content marketing programs supporting industry thought leadership.
Marketing Manager
RW Holmes Realty
Wayland
05.2018 - 09.2020
- Led brand modernization efforts and developed integrated marketing campaigns across digital, print, direct mail, events, and advertising channels.
- Implemented CRM and lead capture systems that transformed customer data collection and marketing automation capabilities.
- Developed websites and digital assets supporting brokerage and property marketing objectives.
- Produced market insights and content strategies to strengthen industry positioning and audience engagement.
Marketing Manager
Berkshire Hathaway HomeServices Page Realty
Medfield
09.2016 - 05.2018
- Directed marketing strategy and support for 65 real estate professionals, improving brand consistency and market visibility.
- Developed personalized branding and marketing plans using customer insights, competitive analysis, and budget optimization.
- Managed creation of multi-channel marketing campaigns, sales collateral, advertising, and event marketing materials.
- Delivered marketing training programs to improve agent self-promotion and business development capabilities.
Marketing Coordinator
PHH Home Loans
Waltham
02.2015 - 03.2016
- Supported enterprise-wide rebranding efforts across digital, print, and physical brand assets.
- Developed individualized marketing strategies and personal branding programs for more than 60 loan officers.
- Managed website, CRM, social media, and marketing automation platforms while ensuring regulatory compliance.
- Trained sales teams on marketing best practices and technology adoption.
Marketing Consultant
Byrne Financial Freedom
Franklin
02.2015 - 03.2016
- Conducted customer and market research to identify key demographic and psychographic trends.
- Refined brand messaging and positioning to better align with target audiences.
- Evaluated existing marketing programs and developed strategic recommendations for future growth.
Account Coordinator
Small Army
Boston
08.2013 - 05.2015
- Coordinated cross-functional teams to deliver integrated marketing initiatives on schedule.
- Contributed to integrated marketing campaigns for clients in financial services, healthcare, education, technology, and cybersecurity sectors.
- Conducted customer interviews and market research to inform messaging, positioning, and creative strategy.
- Supported brand strategy development and campaign planning through consumer research across diverse industries.
Education
MBA - Marketing
Northeastern University
Boston, MA09-2022
Bachelor of Science - Marketing
Providence College
Providence, RI05-2013
Skills
- Digital marketing
- Campaign management
- Brand strategy
- Content creation
- Market research
- Data analytics
- CRM implementation
- Strategic thinking
- Problem solving
Timeline
Marketing Manager
ACS Industries, Inc.
04.2023 - Current
Marketing Consultant
Spillane Consulting Associates
09.2020 - 04.2023
Marketing Manager
RW Holmes Realty
05.2018 - 09.2020
Marketing Manager
Berkshire Hathaway HomeServices Page Realty
09.2016 - 05.2018
Marketing Coordinator
PHH Home Loans
02.2015 - 03.2016
Marketing Consultant
Byrne Financial Freedom
02.2015 - 03.2016
Account Coordinator
Small Army
08.2013 - 05.2015
MBA - Marketing
Northeastern University
Bachelor of Science - Marketing
Providence College