Seana Ray
Bensalem,PA
Summary
Store Manager with expert planning skills and extensive knowledge of the NYC and Philadelphia market. Fast paced, energetic, excels at meeting deadlines, while highly driven and aims to get the most efficient use of time. Develops team to strive for excellence through consistent coaching and feedback, as well as training and development. Drives profit through sales and operational excellence by creating an amazing customer experience. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. High-energy retail management professional offers proven skills in strengthening operational procedures, enhancing team productivity and streamlining processes. Adaptable in changing environments with strategic decision-making skills. Performance-oriented and hardworking to create approaches to boost long-term business success.
Overview
15
15
years of professional experience
Work History
Multi Unit Store Manager / HR Mentee
H&M
07.2009 - Current
- Maintained simultaneous oversight of operations at two area 07 locations, ensuring compliance with established best practices while utilized sales data analysis to pinpoint growth trends and customer experience possibilities.
- Collaborated with Area team to devise strategic plans for optimizing sales and profit KPI's, ensuring peak performance.
- Managed end-to-end recruitment process for overhead roles within the Greater Philadelphia area, including Delaware and New Jersey. Supported staffing needs of Visual Merchandising assessment centers.
- Delivered comprehensive training sessions throughout 2023 to equip store managers with essential skills, resulting in two internal promotions and one external hire.
- Synchronized efforts with Area HR manager to oversee sales coach workshops and effectively analyzed Esat scores to craft impactful retention strategies. As the designated People Engagement captain, played an instrumental role in securing our location's notable #11 rank for employee retention county-wide YTD.
- Managed staffing levels across multiple units, ensuring optimal coverage during peak hours while maintaining labor costs within budget constraints.
- Conducted HR audits to ensure compliance with H&M HR routines and policies across multiple locations
- Enhanced store managers' leadership skills through mentoring and coaching, leading to increased employee engagement.
- Streamlined HR weekly flash newsletter by leveraging the Sway platform in Microsoft 365 suite. Incorporated reporting on People Insights, Grow results, CRG participation, missing I9's staff levels as well as updates on happenings.
- Improved overall operational efficiency by implementing best practices in merchandising, visual presentation, and product placement strategies.
- Established clear communication channels among team members to foster collaboration and teamwork across all units.
- Forecasted and budgeted appropriate hours needed to achieve sales plans while maintaining budget sph
- Analyzed monthly PNL report to identify direct and indirect cost implications.
- Took responsibility for the creation, assessment, and management of monthly documentations; gave input on annual assessments; devised business development plans.
- Pushed daily plans by ensuring selling statistics are met by motivating the associates to commit to smaller hourly goals, therefore aiding in consistent conversion of 32%.
- Ensured departments were commercially set according to commercial information guidelines by following up with the visual merchandising team and department managers.
- Conducted in depth 4 week planning to outline functions, tasks and responsibilities to be delegated throughout the team.
- Worked in or supported H&M locations which include, Willow Grove, Rockefeller Center, 48th & 5th, Herald Center, Herald Square, Fulton Street, Times Square, Harlem, 59th & Lexington, Wyoming Mall, Philadelphia Mills, Fashion District, Deptford Mall, Concord Mall, Cherry Hill and the Concord Mall.
- Achieved early completion of 1200 totes within just two days while working as Truck Lead for the grand reopening of 212 at the Christiana Mall.
- In previous roles, worked Guest Designer events such as Jimmy Choo, Versace, Maison Margiela, Alexander Wang, Kenzo, Balmain, Marni, Isabel Mirant, and Lanvin to name a few.
Associate General Manager
NBA Flagship
09.2018 - 08.2021
- Oversaw the management of the Sales team comprised of Assistant store managers, Department Managers, Department Leads, and Department Supervisors along with a team of 145 sales associates. Delivered $25 million in annual revenue while ensuring efficient functioning in all 8 departments.
- Provided strategic leadership by analyzing data to guide team's productivity and performance, while efficiently executing planned floor sets to ensure timely product delivery to the sales floor.
- Increased sales metrics by focusing on key performance indicators (KPIs) including conversion and units per transaction. This led to an 8% improvement Year-over-Year (YoY) during my initial quarter of employment and a 24% improvement for the fiscal year 2019.
- Designed and created training plans and guidelines for newly onboarded members of the leadership and sales team to ensure a smooth transition to the NBA selling culture, which was then distributed to fellow sister brands such as the NHL shop and Fanatics In-Revenue locations across the country.
- Directed leadership and function team through weekly meetings, one on ones and in the moment feedback to drive personal development and support the company's business values while delivering results in a fast paced environment.
- Successfully built a team of new permanent and seasonal employees to support the implementation of the customer service initiative GAME, contributing to higher store retention rate.
- Created and implemented manual reports to measure productivity with the sales associates, such as individual selling goals that are roughly 30% of the daily departments business share per shift to drive customer service.
- Developed a function plan to maximize floor coverage during peak selling hours, which supported the stores labor budget by allocating hours when needed.
- Implemented performance evaluations and developed a systematic approach for addressing subpar time management, attendance, and overall job performance.
- Ensured proper allocation of resources by proactively submitting manual replenishment demands to the allocators, compensating for the absence of an automated system.
- Planned and organized yearly inventory initiatives to measure shrink cost, which resulted in 2.4% in cost
- Organized and facilitated exclusive player events and book signings featuring the NBA's biggest stars.
- Performed quarterly assessments at Fanatics distribution center, verifying adherence to warehouse-to-venue guidelines for receiving operations.
- Participated in a dedicated task force during the Covid-19 pandemic to enhance policies and procedures, facilitate online workshops, and devise strategies for promoting diversity and inclusion.
Education
Bachelor of Arts - Broadcasting, Telecommunications, Journalism and Mass Media
Temple University
Philadelphia, PA05.2009
Skills
- Strong written and communication skills
- Weekly planning and succession planning
- Values teamwork and high moral
- Meticulous attention to detail
- Creative and adaptable
- Sourcing, recruiting and onboarding
- Solution oriented and reacts to business needs
- Proficient in Microsoft Office
- Analytical and efficient
- Opened stores and pop up shops
- Time management
- Recruitment and hiring
- Performance Analysis
- Operational Efficiency
Accomplishments
- Became a Sales Management Coach to train and develop new leaders as well as external talent, 6 months after becoming a department manager and continued that path into Store Manager
- Completed all training workshops for all levels of management to ensure continued development in employee relations and human resource skills
- Worked a span of positions at H&M from 2009-2018 which included, a part time Sales Advisor, Sales Coach, Department Supervisor, and Flagship Department Manager demonstrating career longevity
- Featured on H&M's Safety and Security video shown nationally
- Acted as a Liaison between prominent NBA Players, and the marketing team by building relationships for special events and shopping experiences
Timeline
Associate General Manager
NBA Flagship
09.2018 - 08.2021
Multi Unit Store Manager / HR Mentee
H&M
07.2009 - Current
Bachelor of Arts - Broadcasting, Telecommunications, Journalism and Mass Media
Temple University
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