Selena Yi

Drove brand value by utilizing basic consumer insight principles.

• Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
• Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.

• Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.
• Executed and managed banner, video and other non-text link ad campaigns.

• Utilized expertise and style to provide excellent customer service skills to shoppers
• Met quota on opening nordstrom credit cards (6/week)
• Maintained records related to sales for store management.

• Conducted research incumbent politicians, produced assets via various media, including letters to editor, blog posts, online article comments, social media, instructional material, letters to elected officials and other community leaders.
• Researched and analyzed political issues for relevant information to support the organization's policy positions.