Summary
Overview
Work History
Education
Skills
Timeline
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Senjuti Biswas

Chicago,Illinois

Summary

Strategic and creative marketing professional with proven success in managing both B2B and B2C initiatives. Skilled in storytelling, client engagement, and project management, with hands-on experience using CRM, email, analytics, and social tools to deliver measurable results. Passionate about wellness, sustainability, and beauty, and driven to elevate brand presence through innovative and integrated marketing strategies.

Overview

7
7
years of professional experience

Work History

Senior Marketing Consultant

MunchyMumbai, Chicago
09.2024 - 09.2025
  • Supported strategy development by advising on content planning and campaign execution.
  • Ensured brand identity and messaging consistency across digital and traditional platforms.
  • Conducted research and analyzed customer insights to identify trends and growth opportunities.

Brand & Marketing Lead

Best Indian Weddings Italy, Milan, Italy
04.2023 - 09.2024
  • Planned and executed multi-channel campaigns across social, email, PR, influencer, and events.
  • Managed social media platforms, creating videos and content to strengthen brand identity and visibility.
  • Worked on campaign calendars and ensured timely delivery of initiatives.

Social Media Lead

Brainwire Infotech Pvt Ltd, Mumbai, India
04.2022 - 01.2024
  • Directed social media strategy and content planning aligned with brand tone.
  • Collaborated on SEO, paid media, and website optimization to boost visibility and conversions.
  • Monitored campaign performance metrics and optimized for engagement and ROI.

Senior Product Marketing Executive

Bennett Coleman and Co, Mumbai, India
05.2021 - 04.2022
  • Partnered with sales, product, and leadership teams to align marketing with business goals.
  • Coordinated product launches, trade events, and cross-functional initiatives.
  • Tracked KPIs, created reports, and shared actionable insights to drive continuous improvement.
  • Managed projects in Asana to ensure compliance, quality control, and timely execution.

Client Servicing Manager

Asymtrique - Digital Marketing Agency, Mumbai, India
04.2018 - 03.2020
  • Managed client accounts, content calendars, and omnichannel campaigns across digital and social channels.
  • Coordinated cross-functional teams and agency partners to deliver marketing assets on time.
  • Supported new business pitches and ensured briefs aligned with strategic goals.

Education

Master in Business Administration -

Università di Milano - Bicocca
04.2024

Masters in Marketing - undefined

The Nottingham Trent University
12.2017

Bachelor in Business Administration - undefined

Christ University
09.2016

Skills

  • Brand Strategy and Management, Social Media Analytics, Content Creation & Strategy, Client & Account Management, Strategic Planning, Creative Direction, Social Media Marketing, Corporate Communications
  • MS Office - Powerpoint, Excel, Word
  • Asana Project Management, Slack, Zoho
  • Canva, CapCut, InShot
  • Google Analytics, Google Workspace

Timeline

Senior Marketing Consultant

MunchyMumbai, Chicago
09.2024 - 09.2025

Brand & Marketing Lead

Best Indian Weddings Italy, Milan, Italy
04.2023 - 09.2024

Social Media Lead

Brainwire Infotech Pvt Ltd, Mumbai, India
04.2022 - 01.2024

Senior Product Marketing Executive

Bennett Coleman and Co, Mumbai, India
05.2021 - 04.2022

Client Servicing Manager

Asymtrique - Digital Marketing Agency, Mumbai, India
04.2018 - 03.2020

Masters in Marketing - undefined

The Nottingham Trent University

Bachelor in Business Administration - undefined

Christ University

Master in Business Administration -

Università di Milano - Bicocca

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Senjuti Biswas