Seran Beril Güvenç
İzmir
Summary
Product-driven and data-focused professional with hands-on experience in funnel optimization, growth strategy, and UX-focused product development. Background in building and scaling digital products through A/B testing, behavioral analytics, and no-code implementations. Passionate about creating conversion-centric, user-first experiences with measurable business impact.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Product Manager / Growth
Kauna.ai
02.2025 - 05.2025
- Owned web-based user funnels, mapped drop-offs and optimized conversion paths.
- Built event-based segmentation, push notifications, and in-app messaging flows to increase retention.
- Conducted multivariate A/B tests to refine landing pages and calls to action.
- Implemented improvements throughFigma and no-code tools.
Startup Founder
VINS
05.2023 - 02.2025
- Created a B2B adtech platform offering interactive, playable ad solutions for gaming environments.
- Led the full product lifecycle: roadmap planning, wireframing, web analytics, growth loops.
- Managed go-to-market strategy and partnership integrations.
- Selected by Microsoft for Startups and received support from Arya Academy, Tim-TEB Entrepeneur Hub and TechIstanbul.
Startup Founder
Sihhatly
07.2022 - 10.2023
- Launched a web product in the health-tech space with habit-building features.
- Managed UX flows, onboarding funnel, and early retention efforts.
Education
No Degree - Law
Yaşar University
İzmirHigh School Diploma -
Çorlu İMKB Science Highschool
Çorlu06-2016
Skills
- KPI tracking
- Funnel Analysis
- Product strategy
- Product lifecycle management
- Data-driven decision making
- Cross functional leadership
- Data analytics
- Competitive analysis
- User and UX research
- Digital marketing
- A/B testing
- Research and trend analysis
- Segmenting, Tagging, Event Tracking
Certification
McKinsey Forward Program Fellow
Aspire Leadership Academy: Project Management
Microsoft for Startups – Founder Hub Entrepreneur
Cherie Blair Foundation – Business Mentee
Apple Ads Certified
Timeline
Product Manager / Growth
Kauna.ai
02.2025 - 05.2025
Startup Founder
VINS
05.2023 - 02.2025
Startup Founder
Sihhatly
07.2022 - 10.2023
No Degree - Law
Yaşar University
High School Diploma -
Çorlu İMKB Science Highschool
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