Matthew Davidson

Experienced senior marketer & demand gen professional.

Designed, negotiated, and managed large 3rd party marketing campaigns to generate over $127 million in pipeline and $21 million in won recurring revenue.

Scaled top of funnel lead gen campaigns from testing to over 20,000 per month, resulting in over 450,000 total net new leads generated from managed campaigns.

Big budget negotiation and contract experience. Scaled marketing investment totals from high and low funnel content channels from scratch to over $1,000,000 per quarter.

Built, tested, and optimized worldwide lead generation channels for both the SMB and Enterprise markets. Utilized thought leadership content for both 3rd party and on-site inbound lead generation.

Multi-channel experience across the demand gen funnel (Display, Content Syndication, Paid Social, Review Sites, and Paid Search).

On the job experience with business and marketing software applications including, but not limited to: Excel, Salesforce, Marketo, PowerBI, Tableau, Sheets, Google Analytics, Adobe Creative Suite.