Chelsea Gilmore
Marketing Professional
Lenexa,Kansas
Summary
Results-driven marketing professional with extensive experience in strategizing, executing, and optimizing marketing initiatives that drive brand awareness, customer engagement, and market growth. Adept at leveraging data-driven insights to inform campaign development and decision-making, while consistently focusing on delivering outstanding results. Demonstrated ability to lead cross-functional teams, manage multiple projects simultaneously, and adapt to dynamic market conditions. Committed to creating impactful campaigns that contribute to company success and strengthen customer relationships.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
Work History
Growth Marketing Manager
H&r Block
Kansas City, MO
01.2023 - Current
- Successfully implemented a comprehensive paid media marketing strategy, aligning with corporate objectives, which led to a 9% increase in ROI within just 4 months.
- Leveraged data-driven insights from A/B testing to optimize search ad performance, resulting in a 13% increase in conversion rate.
- Expertly managed Walmart Sponsored Search and Amazon Ads campaigns, driving significant year-over-year improvements in Return on Ad Spend (ROAS).
- Devised strategic plans for affiliate marketing activities, continuously analyzed performance, and recommended adjustments to maximize results.
- Demonstrated exceptional project management skills by consistently delivering projects on time and within budget, ensuring marketing goals were met.
- Effectively implemented and monitored marketing metrics to measure acquisition and retention programs, proactively identifying areas of concern and initiating corrective action to optimize performance.
Brand Manager - Ecommerce & Digital Marketing
Superior Labs
Park City , Utah
10.2015 - Current
- Effectively managed e-commerce business across multiple platforms, including Amazon, Walmart, Jet, and eBay Seller Central, leveraging system data analysis to identify challenges and implement solutions.
- Skillfully managed social media business accounts, crafting and publishing creative, timely content that contributed to achieving marketing objectives.
- Successfully implemented sales and marketing tactics through customer engagement, targeted email campaigns, and the creation of new product categories, fostering brand loyalty and enhancing customer retention.
- Consistently presented innovative strategies, transforming them into tangible marketing campaigns that drove growth and increased brand visibility.
E-Commerce Marketing Specialist
Answer Media
Lenexa , Kansas
05.2022 - 01.2023
- Conducted comprehensive analysis and evaluation of the brand's online retail performance, leading to the creation of effective and engaging web content.
- Planned, developed, and executed targeted email campaigns, driving key performance metrics such as lead generation, sales, and customer retention.
- Stayed ahead of industry trends and skillfully implemented social media tools to amplify the company's message, substantially increasing website traffic and sales.
- Delivered detailed weekly reports to clients, identified new business opportunities, and contributed to developing and implementing innovative business procedures and processes that significantly enhanced ROI and brand marketing objectives.
- Diligently monitored and tracked marketing plan progress, ensuring goals were met and making data-driven adjustments when necessary to optimize performance and achieve desired outcomes.
Social Media Specialist
Infinitas KC
Overland Park , Kansas
07.2019 - 05.2022
- Maintained consistent company brand and messaging across all communication channels, including email and social media portals, to ensure a cohesive and impactful presence.
- Effectively managed social media planning and execution of marketing strategies, overseeing LinkedIn, Facebook, and Twitter business accounts for optimal results.
- Provided transparent and objective financial insights to inform commercial decision-making for plan sponsors, incorporating marketing and analytical research to drive success.
- Conducted thorough research and analysis of financial information related to contracted companies, offering valuable analytical perspectives to inform strategic decisions.
- Monitored KPIs and analyzed performance reports to determine future directions for social media.
- Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites.
Education
Bachelor of Science - Digital Marketing
Full Sail University
Winter Park, FL 09.2019 - 04.2021
Skills
Project Management
Strategic Marketing
Market & Data Analysis
Paid Search (PPC)
Email and SMS marketing
Social Media Marketing
Timeline
Growth Marketing Manager
H&r Block
01.2023 - Current
E-Commerce Marketing Specialist
Answer Media
05.2022 - 01.2023
Bachelor of Science - Digital Marketing
Full Sail University
09.2019 - 04.2021
Social Media Specialist
Infinitas KC
07.2019 - 05.2022
Brand Manager - Ecommerce & Digital Marketing
Superior Labs
10.2015 - Current