Sercan Topcu
St. Petersburg,FL
Summary
An enthusiastic Forbes Under 30 leader who is willing to be the first one vulnerable and admit lack of knowledge and fault to instill accountability and ownership, so the focus is on proactively and methodically failing forwards and trying more effective approaches.
Earned recognition in the start-up world and consults SMB and Inc. 1000 organizations to empower sales, marketing, and business development people, process, systems, and data by driving replicable success through scientific methodology and behavioral sciences.
Recognitions:
- First and Only Turkish Forbes Under 30 social entrepreneur.
- First and Only Turkish citizen to be a World Finalist in The Hult Prize Competition.
- First and Only Brand Ambassador for American Marketing Association for University of Tampa.
- 1 of 8 delegates representing Turkey for Model European Parliament in Warsaw and Model United Nations in Bulgaria.
- Studied, practiced, implemented, and managed innovative business and revenue models at the top accelerators and incubators such as IXL Center, MIT Media Lab, Dubai Future, Google Exchange, and MassChallenge.
Awards:
- Gold Award Winner - MassChallenge
- Winner of Social Impact by John W. Henry Foundation
- Winner of Sustainable Business Award by Sustany Foundation
LinkedIn Profile: https://www.linkedin.com/in/sercantopcu/
Overview
13
13
years of professional experience
Work History
Head of Managed Services
InsideOut Lab
St.Petersburg, Florida
02.2021 - Current
- Work closely with prospective customers and customers, Sales and Operations departments to identify, prioritize, and quantify key business drivers, and manage over 1M dollars.
- Perform internal and external discovery around business value of customers by administering design-led workshops to analyze people, process, data, systems, and establish actionable insights to drive tangible outcomes.
- Lead customers through their digital modernization and transformation journey by providing blueprints for adopting and adhering necessary sales operations, enablement, and empowerment strategies.
- Helped market leaders like Google, IBM, ADP, Prezi, Stripe, T-Mobile, Autodesk, Honeywell, and more to identify ideal customer profiles, buyer personas, buyer engagement attributes, and sales assets to create value messaging which incentives prospect customers to engage.
- Leverage our partnerships with platforms like Salesforce, SalesLoft, Drift, Gong, OneMob, Vidyard, LinkedIn, Slack channels and more to conduct data-driven outreach analysis. Determine necessary technology stack utilization, sales enablement optimization and establish specific, realistic, measurable benchmarks within desired timelines.
- Define metrics for operational execution and financial expectations based on available capacity and support to maximize traditional (Calls and Emails) and new age (LinkedIn, Slack, Video messaging, Webinars) sales tools.
- Craft and deliver executive level presentations to internal and external stakeholders such as C-Suites, Customer Success, Delivery Management, and Business Intelligence members, as well as, Sales and Marketing Representatives.
- Project manage assets and deliverables such as spreadsheets, presentations, case examples, messaging templates, customer stories, health-checks, pipeline analysis dashboards, and coaching forms for NAM (North America) and EMEA (Europe) regions.
Advisory Board Member
University of South Florida
Tampa, Florida
03.2017 - Current
- Craft reusable assets to help faculty and students of USF through occasional classroom visits, forums and conferences, and create internship opportunities.
- Perform tactical support for opportunities that help preserve and enhance the reputation and quality of USF offerings to its student and business community.
Business Development and Sales Innovation Coach
T-Mobile
St.Petersburg, Florida
10.2019 - 01.2021
- Helped increase program headcount by 400%.
- Enabled a team of 6 outbound business development representatives and up to 18 account executives to facilitate value-oriented discovery conversations with customers regarding T-Mobile's 5G technology roll-out, and its effect on digital transformation and modernization for organizations within Enterprise, Mid-Market, and Small Medium Business segments across NAM (North America) region.
- Conducted qualitative and quantitative pipeline health analysis for my team members to help them maximize their technology stack utilization, existing marketing or sales intelligence, and minimize sales operations costs. Used findings to determine each members strengths and weaknesses regarding their productivity within target industries, titles, locations, and sales channels.
- Performed bespoke weekly trainings with each team member to help them leverage the Pareto Law (80/20 rule) effectively and identify top 20 percent of their prospects, so they can improve their return on efforts.
- Coached and supported teams with behavioral operations management and impact analysis to help secure number one positions for 11 out of 14 months. Contributed over 1.5M dollars in pipeline value within 14 months.
Co-founder and previous CMO
Tembo Education
Tampa, Florida
12.2014 - 12.2019
- Oversaw creation, discovery, and management of business models, revenue streams, go-to-market and scale strategies around social enterprise business values and market trends.
- Established lean business development operations in underserved communities of Nigeria while participating in startup accelerators and incubators in Boston and attained 100 percent NPS (Net Profit Score) within 3 months of piloting.
- Created modular, reusable, and replicable growth processes to attain performance with S Curve instead of Bell Curve, in both developing and developed nations.
- Secured CSR contract with Nestle within 5 years of operations.
- Instituted sales methodologies based on nuances that existed for technology, cultural preferences, market trends, and existing human and financial capital in each region of operations. In Africa, we financially incentivized scaling by rewarding airtime and utilized WhatsApp and existing male and female micro-entrepreneurs. In United States, we incentivized scaling by rewarding Visa gift cards and utilized text messaging and parent groups and forums to scale.
- Helped align tactical and technical support for targeted opportunities with world-class organizations like USAID, UKAID, Syniverse and Twilio.
Education
Master's - Marketing
University of Tampa
08.2014
Bachelor's - Industrial Engineering
Baskent University
Ankara, Turkey08.2012
Skills
- Strategic Planning and Modernization
- Analytical and Critical Thinking
- Going to Market or Scaling
- Business Development and Sales
- Entrepreneurship
- Consulting
- Leadership
- Product development
- Excellent Communication
- Salesforce, Salesloft, Outreachio, Zoominfo, Lusha, LinkedIn Sales Navigator, Gong, Drift, Wrike, Asana, Google Suite, Microsoft Suite, OneMob, Vidyard, Slack
Timeline
Head of Managed Services
InsideOut Lab
02.2021 - Current
Business Development and Sales Innovation Coach
T-Mobile
10.2019 - 01.2021
Advisory Board Member
University of South Florida
03.2017 - Current
Co-founder and previous CMO
Tembo Education
12.2014 - 12.2019
Master's - Marketing
University of Tampa
Bachelor's - Industrial Engineering
Baskent University