Serena M. Chung

• Drive revenue growth through the introduction of new brands, product lines, and line extensions.
• Built and maintained strong relationships with key distributors and customers, supporting long-term business objectives.
• Collaborated with customers on promotions, pricing strategies, and product launches to enhance sales performance.
• Conduct market visits to evaluate brand execution, competitive activity, and customer opportunities.
• Analyze sales performance and purchasing trends to increase order frequency and year-over-year growth.
• Identified distribution gaps and developed strategies that increased product placement across assigned territories.

• Evaluated market trends to identify opportunities for business expansion and category growth, enhancing strategic positioning.
• Developed and negotiated vendor agreements, private label programs, and product contracts.
• Managed supplier relationships to secure competitive pricing, directly contributing to improved profitability.
• Collaborated with customers to uncover product opportunities and expand distribution programs, fostering stronger market presence.
• Successfully launched new products and expanded existing product portfolios across global markets.
• Oversaw international product approval processes and regulatory requirements.

Directed daily logistical operations, serving as liaison among customers, vendors, warehouse associates, sales team, and purchasing team.

Coordinated with purchasing team to negotiate contracts, pricing, and terms with optimal vendors.

Developed strategies to ensure timely order submissions while collaborating with sales team on product sourcing.

• Increased customer base and brand visibility by identifying key stakeholders and fostering strong relationships.

• Managed A.S. Watson Group, overseeing sales across more than 13,300 retail locations in 25 international markets.
• Increased annual sales in Asia from $113,000 to over $4.75 million through strategic account development and market expansion.
• Developed customer presentations, product launch strategies, and promotional initiatives, driving market penetration and supporting revenue growth.
• Secured new business opportunities through trade shows, industry networking, vendor referrals, and partnerships with U.S. Dairy Export Council, enhancing market presence.