Serena Mendoza
Reno,USA
Summary
Dedicated Management professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Implemented strategies across operations, sales, and marketing to revitalize underperforming areas and propel organizational growth.
Overview
21
21
years of professional experience
Work History
General Manager
Flowing Tide Pub
Reno, NV
05.2019 - 01.2026
- Directed all day-to-day business operations for a high-volume location, overseeing staffing, scheduling, customer service, budgeting, inventory, vendor coordination, compliance, and overall operational performance
- Helped transform a location operating at a significant annual loss into a profitable and sustainable operation within the first year of leadership
- Increased gross profit by approximately 30% year-over-year for multiple consecutive years through labor management, operational efficiencies, customer retention, and local marketing initiatives
- Led, coached, and developed teams of 30+ employees while creating a culture centered around accountability, communication, and customer service
- Managed labor costs, purchasing, inventory, and daily financial reporting while maintaining strong operational standards
- Built strong customer loyalty through visible leadership, relationship-building, and consistent service standards
- Handled customer concerns and operational challenges quickly and professionally in a fast-paced environment
- Developed and executed promotions, events, and community engagement initiatives to increase repeat business and strengthen local relationships
- Worked closely with vendors, contractors, and ownership regarding purchasing, maintenance, repairs, and operational improvements
- Maintained compliance with safety procedures, gaming regulations, cash handling standards, and operational policies
Teaching Assistant
Clark County School District
Las Vegas, NV
09.2012 - 08.2018
- Supported classroom operations, organization, and student engagement in a structured educational environment
- Worked closely with teachers and students to reinforce communication, problem-solving, and teamwork skills
- Assisted with classroom management, lesson reinforcement, attendance tracking, and administrative support
Outside Sales Representative
Las Vegas Towel & Tissue
Las Vegas, NV
03.2005 - 09.2012
- Managed business-to-business client relationships while driving sales growth and account retention
- Increased sales by 10% annually and sales volume by 5% for three consecutive years
- Built long-term customer relationships through solution-based sales and responsive account management
- Negotiated contracts, pricing, and service agreements while maintaining strong customer satisfaction
Skills
- Leadership and team building
- Operations management & oversight
- Efficient multi-tasker
- Goal setting
- Administrative skills
- P&L management
- Facility management
- Performance improvements
- Cost analysis and savings
- Marketing
- Account management
- New business development
- Advertising and marketing
- Mechanically inclined
Problem resolution
Operations management
Team player
Efficient multi-tasker
Effective leader
Time management
Training and coaching
Team leadership
Customer relations
Relationship building
Staff training/development
Inventory control
Customer relationship management
Goal setting
Employee scheduling
Administrative skills
P&L management
Client relations
Schedule management
Labor cost controls
Customer retention
Process improvements
Deadline oriented
Strategic planning
Performance improvement
Project management
Consistently meet goals
Facility management
Purchasing
Expense control
Business development
Operations oversight
Business administration
Marketing
Proficient in DBSM, multiple POS systems, Microsoft, and many others
Community outreach
Program administration
Mechanically inclined
KEY ACHIEVEMENTS
- Profitability Enhancement: Increased venue profitability by 40% through strategic labor management and marketing initiatives.
- Employee Retention Success: Reduced employee turn-over by 25% with targeted recruitment and retention programs.
- Sales Target Exceeded: Secured over $100,000 in sales annually with improved customer relationship management.
- Customer Satisfaction Increase: Achieved a 95% customer satisfaction rating by improving service quality standards.
Timeline
General Manager
Flowing Tide Pub
05.2019 - 01.2026
Teaching Assistant
Clark County School District
09.2012 - 08.2018
Outside Sales Representative
Las Vegas Towel & Tissue
03.2005 - 09.2012