Sergio Binyamin Tjong-Alvares
Modiin
Summary
Multilingual communications and strategy expert with over a decade of experience developing global marketing, stakeholder engagement, and PR initiatives across Asia, Europe, Israel, and Latin America. Skilled in cross-cultural collaboration, ethical storytelling, and strategic program design. Proven ability to lead teams, liaise with international partners, and represent organizations with integrity and purpose. Deeply committed to sustainability, responsible business practices, and mission-driven work.
Overview
17
17
years of professional experience
Work History
Full-Stack Marketer & Business Coach
Chong Communications
Tel Aviv
10.2019 - Current
- Led marketing strategy for NGOs and startups focused on sustainable development, community engagement, and innovation.
- Advised founders on impact storytelling and business ethics.
- Created global PR campaigns and managed multi-stakeholder engagement across Asia and Europe.
Global Marketing Executive
Pixellot
Petach Tikvah
06.2022 - 09.2023
- Company Overview: Directed ESG-aligned marketing and PR initiatives for a leading B2B/B2C AI sports tech company.
- Directed ESG-aligned marketing and PR initiatives for a leading B2B/B2C AI sports tech company.
- Led strategy for global conferences and partnerships, increasing visibility in Latin America, Asia, and Europe.
- Collaborated cross-functionally to ensure ethical branding and global stakeholder alignment.
- Directed ESG-aligned marketing and PR initiatives for a leading B2B/B2C AI sports tech company.
Senior Account Executive
Finn Partners Israel
Jerusalem
12.2019 - 05.2021
- Developed purpose-driven communication strategies for international clients in health, tech, and social impact sectors.
- Managed media relations and crisis communications with a focus on corporate transparency and stakeholder trust.
BizDev Consultant
Tjong-Alvares Consulting
Tel Aviv
11.2015 - 12.2019
- Guided cross-border ventures between Israel and Asia, focusing on ethical business growth and cultural fluency.
- Raised over $1M in investment capital by crafting narratives that resonated with ESG-minded investors.
Economics Anchor & Correspondent
i24news
Jaffa
05.2013 - 07.2016
- Reported on global economic developments with a focus on responsible growth, sustainability, and international cooperation.
Managing Director
SIGNAL – Sino-Israel Global Network
Ramat Gan
12.2011 - 07.2013
- Built long-term academic and cultural partnerships between China and Israel to foster cross-cultural understanding.
- Liaised with Chinese ministries, embassies, and elite research institutions.
- Directed team operations and content creation for international audiences, ensuring respectful and accurate representation of all parties.
Marketing & PR Consultant
Invest in Israel, Ministry of Economy
Jerusalem
11.2008 - 03.2012
- Created marketing collateral to promote Israel’s sustainable economic development and foreign investment.
- Organized international delegations and conferences, representing national interests while promoting transparency and ethical business practices.
Education
MA - International Economics, Asian & Latin American Studies
Johns Hopkins University – School of Advanced International Studies (SAIS)
BA - International Politics & Economics, Chinese
Middlebury College
Skills
- Global communications strategy
- Ethical brand leadership
- Cross-cultural stakeholder engagement
- Strong writing
- Storytelling
- Advocacy for mission-aligned messaging
- Experience managing international teams
- Vendor relationships
- Deep understanding of ESG-aligned operations
- International development
- Multilingual
Key Qualifications
- Global communications strategy & ethical brand leadership
- Cross-cultural stakeholder engagement (corporate, NGO, and government)
- Strong writing, storytelling & advocacy for mission-aligned messaging
- Experience managing international teams & vendor relationships
- Deep understanding of ESG-aligned operations & international development
- Multilingual: Fluent in English, French, Hebrew, Mandarin, Spanish, Dutch, Portuguese
Affiliations
- Fencing
- Capoeira
- Painting
- Gardening
Languages
English
Native/ Bilingual
Dutch
Native/ Bilingual
French
Professional
Spanish
Full Professional
Portuguese
Professional
Chinese (Mandarin)
Professional
German
Professional
Hebrew
Full Professional
Timeline
Global Marketing Executive
Pixellot
06.2022 - 09.2023
Senior Account Executive
Finn Partners Israel
12.2019 - 05.2021
Full-Stack Marketer & Business Coach
Chong Communications
10.2019 - Current
BizDev Consultant
Tjong-Alvares Consulting
11.2015 - 12.2019
Economics Anchor & Correspondent
i24news
05.2013 - 07.2016
Managing Director
SIGNAL – Sino-Israel Global Network
12.2011 - 07.2013
Marketing & PR Consultant
Invest in Israel, Ministry of Economy
11.2008 - 03.2012
MA - International Economics, Asian & Latin American Studies
Johns Hopkins University – School of Advanced International Studies (SAIS)
BA - International Politics & Economics, Chinese
Middlebury College
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