Seth Richter

Milwaukee,WI

Summary

Professional in category management with strong track record in optimizing retail space and driving sales growth. Skilled in data analysis, strategic planning, and merchandising with focus on collaborative team efforts. Known for adaptability, reliability, and delivering impactful results in dynamic environments. Proficient in leveraging market trends to maximize product placement and profitability.

Overview

years of professional experience

Certification

Work History

Category Space Manager

Beer Capitol

Sussex, WI

02.2024 - Current

Developed and optimized category plans to enhance product placement and visibility.
Analyzed sales data to identify trends and drive strategic merchandise decisions.
Conducted regular resets of shelf space allocation to maximize efficiency and profitability.

Marketing Assistant

ACE Media Productions

Remote

05.2023 - 08.2024

Establish marketing plans for social media to increase lead generation
Coordinated social media content creation, ensuring brand consistency and engagement.
Assisted in developing and executing marketing campaigns across multiple digital platforms.

Sales Trainee

Beechwood

New Berlin, WI

08.2023 - 02.2024

Developed product knowledge to effectively communicate features and benefits to customers.
Assisted in executing sales strategies to enhance customer engagement and service quality.
Collaborated with team members to streamline sales processes, contributing to overall efficiency.

Education

Bachelor of Science - Marketing, Sustainable Business

University of Wisconsin-La Crosse

La Crosse, WI

05.2023

Skills

Technical Proficiency: Advanced in Microsoft Office Suite (Excel, Word, PowerPoint); experienced with Tableau, SPSS, Qualtrics (online surveys), Adobe Photoshop and Illustrator, and Blue Yonder (JDA Space Planning)
Category Management: Strong understanding of category planning, retailer space optimization, and merchandising strategies
Collaboration & Communication: Proven ability to lead and contribute to team-based projects; skilled in delivering verbal presentations and fostering productive team dynamics

Critical Thinking & Leadership: Demonstrated analytical thinking, problem-solving, and decision-making abilities through leadership roles and strategic initiatives
Social Media Tools: Experienced with platform engagement and content creation across Instagram, Facebook, LinkedIn, Twitter, and TikTok