SHAE SAVIN
Los Angeles,CA
Summary
Strategic communications and public relations leader with 10+ years of experience shaping narratives for entertainment, lifestyle, retail, and consumer brands. Deep expertise in media relations, talent relations, franchise storytelling, product launches, experiential marketing, and cross-functional collaboration. Proven ability to amplify brand reputation, secure high-impact press, and support fast-paced, culture-driven campaigns across film, television, live events, and consumer experiences. Brings strong judgment, creativity, and a sharp pulse on fandom, culture, and the evolving entertainment landscape.
Overview
16
16
years of professional experience
Work History
Principal Publicist
SHAE SAVIN PUBLIC RELATIONS
Los Angeles, CA
01.2020 - Current
- Developed and led a full-service communications agency supporting 30+ entertainment, lifestyle, hospitality, and consumer brands, driving brand visibility through earned media, launches, and experiential campaigns.
- Led media relations efforts securing coverage in Variety, The Hollywood Reporter, People, Entertainment Tonight, Forbes, Los Angeles Times, Vanity Fair, Adweek, and Reuters.
- Planned and executed 40+ product launches, red carpet events, and immersive brand experiences, collaborating with creators, influencers, executives, and external partners.
- Cultivated and maintained relationships with 50+ top-tier entertainment, business, and lifestyle editors.
- Oversaw internal review processes, messaging development, press materials, and briefing documents to ensure brand consistency and risk awareness.
- Clients included: Netflix-adjacent studios and brands such as Lionsgate, FOX Entertainment, Blumhouse, MAXIM, Lucky Brand, Wendy’s, Playboy, and experiential concepts across retail, hospitality, and live events.
Director of Corporate Branding & Strategic Events
EMC BOWERY
Los Angeles, CA
08.2016 - 01.2020
- Supported corporate communications and brand storytelling initiatives for entertainment, retail, and lifestyle clients.
- Led communications strategy and media execution for 30+ large-scale product launches and experiential events, including immersive brand activations and franchise-driven experiences.
- Partnered cross-functionally with publicity, marketing, executives, and external stakeholders to align messaging and campaign execution.
- Drafted executive talking points, announcements, run-of-show documents, and briefing materials.
- Served as on-site spokesperson and media liaison for 50+ high-profile events, managing press flow, interviews, and brand representation.
- Secured earned media in The New York Times, Forbes, Vogue, Business Insider, and Yahoo!, reinforcing brand positioning and cultural relevance.
Senior Account Executive & Head of Talent Relations
PIVOTAL PR
Los Angeles, CA
07.2012 - 07.2016
- Led communications campaigns for entertainment, fashion, beauty, and lifestyle brands, supporting product launches, partnerships, and experiential activations.
- Developed press releases, pitches, messaging documents, and campaign plans across print, digital, and broadcast platforms.
- Managed media outreach and secured 30+ high-impact placements including GMA, Cosmopolitan, The New York Times, and WSJ.
- Oversaw talent, influencer, and creator partnerships, coordinating appearances, negotiations, and on-site execution.
- Produced media coverage reports, competitive research, and performance summaries for clients and internal stakeholders.
Account Coordinator
EMC BOWERY
Los Angeles, CA
08.2011 - 06.2012
- Supported day-to-day communications for entertainment and lifestyle clients.
- Assisted with press materials, media outreach, event logistics, and post-campaign reporting.
- Helped manage red carpet events, press lines, and VIP interviews.
Executive Assistant & Account Assistant, Fashion Editorial
BOLLARE COMMUNICATIONS
Los Angeles, CA
08.2010 - 08.2011
- Supported senior executives with communications, scheduling, and press strategy.
- Assisted in drafting confidential communications and tracking earned media coverage.
- Compiled media reports and outreach trackers to support campaign optimization.
Education
Bachelor of Arts - Public Relations
Pepperdine University
Malibu, CA05-2010
Skills
- Communications Strategy & Messaging
- Media Relations & Press Outreach
- Franchise & Brand Storytelling
- Consumer Products & Retail Campaigns
- Experiential Market
- Event Planning, Promotion, and Analysis
- Budget Management
- Talent and Influencer Outreach
- Press Materials Development
- Teamwork and Collaboration
- Attention to Detail
- Multitasking
- Adaptability and Flexibility
- Reporting
Languages
Spanish
Professional Working
Timeline
Principal Publicist
SHAE SAVIN PUBLIC RELATIONS
01.2020 - Current
Director of Corporate Branding & Strategic Events
EMC BOWERY
08.2016 - 01.2020
Senior Account Executive & Head of Talent Relations
PIVOTAL PR
07.2012 - 07.2016
Account Coordinator
EMC BOWERY
08.2011 - 06.2012
Executive Assistant & Account Assistant, Fashion Editorial
BOLLARE COMMUNICATIONS
08.2010 - 08.2011
Bachelor of Arts - Public Relations
Pepperdine University