Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Shaila Raben

New York,NY

Summary

Results-driven social media and content marketing professional with 2+ years of experience building brand presence, driving engagement, and executing high-performing campaigns across Instagram and TikTok. Proven ability to grow audiences, increase reach, and improve engagement through data-driven content strategy and creative storytelling. Experienced working with clients, managing brand voice, and collaborating with lifestyle and e-commerce brands to support business growth.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Social Media Specialist

Adira Digital (Contract)
Seattle, Washington
12.2025 - Current

Client: May & Moon Jewelry (E-commerce)

  • Planned and executed Instagram content strategy that increased engagement rate from 2.66% to 21.69% within one month.
  • Grew account following by 30+ followers in 30 days during initial onboarding phase.
  • Led a “12 Days of Sparkles” campaign that reached 3,200 accounts and generated 89% of total monthly reach.
  • Produced a “Meet the Founder” reel achieving a 13.32% engagement rate and 841 reach.
  • Increased total views by 1,005% (14,532 vs. 1,315) and reach by 1,806% (3,583 vs. 188) month-over-month.
  • Analyzed performance metrics and audience behavior to refine posting strategy and optimize engagement.
  • Coordinated UGC, testimonials, and influencer content to strengthen brand credibility and community trust.

Server

The Dock Sports Bar & Grill
Seattle, Washington
10.2025 - Current
  • Delivered high-volume customer service in a fast-paced environment while maintaining accuracy and professionalism.
  • Managed POS transactions and supported daily operations.

Freelance Content Creator & Social Media Manager

Remote
11.2022 - Current
  • Created and managed branded content across Instagram and TikTok for lifestyle, beauty, wellness, and fitness brands.
  • Collaborated with brands including Dr. Jart+, Diff Eyewear, Oak Essentials, VenturePal, and Henry’s Gymnasium.
  • Produced short-form video, photography, and copy for product launches and promotional campaigns.
  • Drove significant increases in profile views, reach, and traffic for client and personal accounts.
  • Supported influencer marketing efforts through affiliate links, gifting campaigns, and sponsored content.
  • Built audience engagement through trend-based content, storytelling, and brand-aligned visuals.

Barista

Westbay Coffee and Smoothies
Seattle, Washington
08.2021 - Current
  • Provided customer service, handled transactions, and supported daily store operations
  • Collaborated with team members to create a positive customer experience.

Receptionist

Arch Salon and Spa
Lacey, Washington
02.2021 - 07.2021
  • Managed front-desk operations, scheduling, and client communications.
  • Maintained daily calendars, set appointments with clients and planned daily office events.

Education

Bachelor of Science - Business Administration And Management

Western Governors University
Salt Lake City, UT
07-2025

Associate of Arts -

Pierce College
Puyallup, WA
01-2020

Skills

  • Social Media Strategy
  • Content Creation
  • Instagram & TikTok Campaign Planning
  • Influencer & UGC Strategy
  • Analytics & Reporting, Brand Partnerships
  • Copywriting
  • Visual Storytelling & Community Engagement
  • Trend Research
  • Client Collaboration

Certification

Notary Signing Agent

Timeline

Social Media Specialist

Adira Digital (Contract)
12.2025 - Current

Server

The Dock Sports Bar & Grill
10.2025 - Current

Freelance Content Creator & Social Media Manager

Remote
11.2022 - Current

Barista

Westbay Coffee and Smoothies
08.2021 - Current

Receptionist

Arch Salon and Spa
02.2021 - 07.2021

Bachelor of Science - Business Administration And Management

Western Governors University

Associate of Arts -

Pierce College
Shaila Raben