Shakara Riddick
Charlotte,NC
Summary
Sports marketing and event operations professional with experience executing experiential marketing activations, partnership initiatives, and large-scale sporting events for global brands including Bank of America and FIFA. Skilled in project management, event logistics, stakeholder collaboration, accreditation management, and client communications, with a proven ability to deliver high-profile events and exceptional partner experiences in fast-pace environments.
Overview
2
2
years of professional experience
Work History
Event Executive
Octagon
Charlotte, NC
01.2026 - 07.2026
- Managed project timelines and cross-functional communications for multiple experiential activations, ensuring-cross functional alignment and on-time execution of client deliverables.
- Executed Bank of America's FIFA World Cup 2026 experiential marketing activations across three U.S. host cities (Los Angeles, Seattle, and New York City), coordinating on-site event logistics, brand activations, and fan engagement initiatives.
- Oversaw in-market event administration, including contracts, Certificates of Insurance (COIs), and insurance documentation, ensuring operational compliance and timely event execution.
- Served as the primary liaison between Octagon and FIFA's accreditation team, overseeing the end-to-end credentialing for staff, brand ambassadors, partners, and vendors through registration tracking, issue resolution, stakeholder communication, and compliance with FIFA accreditation requirements and deadlines.
- Managed end-to-end logistics for Bank of America's FIFA World Cup branded staff uniforms and shoes, including procurement, inventory management, fulfillment, and distribution to event staff supporting activations across multiple U.S. host cities.
Ticket Operations & Services Intern
Charlotte FC
Charlotte, NC
02.2025 - 01.2026
- Collaborated with cross-functional departments and external stakeholders to coordinate logistics, staffing, and guest experiences for large-scale sporting events and concerts at Bank of America Stadium ensuring seamless execution and operational excellence.
- Coordinated premium hospitality events and partnership activations by managing event logistics, client communications, and cross-functional operations for season ticket members, suite owners, and corporate partners.
- Supported FIFA Club World Cup event operations at Bank of America Stadium by coordinating game-day staffing and logistics in partnership with FIFA representatives, contributing to the successful execution of an international sporting event.
Ticket Operations Associate
Carolina Panthers & Charlotte FC
Charlotte, NC
08.2024 - 01.2025
- Supported event-day operations for Tepper Sports & Entertainment events at Bank of America Stadium, including Carolina Panthers, Charlotte FC, Duke's Mayo Classic, and the ACC Championship, contributing to seamless event execution and fan experiences.
- Supported event operations for the Concert for Carolinas at Bank of America Stadium, contributing to the successful execution of a large scale benefit concert that raised more than $24 million for Hurricane Helene relief efforts.
Education
Bachelor of Science - Journalism and Mass Communication
North Carolina A&T State University
Greensboro, NC05-2024
Skills
- Event Planning & Execution
- Cross-Functional Collaboration
- Partnership Activations
- Event Logistics & Operations
- Client & Stakeholder Management
- Vendor Coordination
- Project Management
- Documentation & Reporting
- Microsoft Office Suite
- Strong Written and Verbal Communication
- Creative Problem Solving
- Detail-Oriented
Timeline
Event Executive
Octagon
01.2026 - 07.2026
Ticket Operations & Services Intern
Charlotte FC
02.2025 - 01.2026
Ticket Operations Associate
Carolina Panthers & Charlotte FC
08.2024 - 01.2025
Bachelor of Science - Journalism and Mass Communication
North Carolina A&T State University