Shakima Kelly
Atlanta,GA
Summary
Innovative Marketing leader. Goal-oriented project manager with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
11
11
years of professional experience
Work History
Digital Marketing Project Manager
Capital One Via Apex Systems - Digital Enterprise
06.2022 - Current
- Manage the execution of multiple projects simultaneously including email, SMS, and push notification campaigns with over 2 million customer reach.
- Liaised between research and production departments, coordinating iterative development efforts based on collected feedback.
- Provide strategic insight to partners on campaign intent, leveraging technology, and monitoring success with data-based solutions
- Utilize project management systems like Workfront, Slack, Confluence, Tableau, and Jira.
- Ensured all aspects of risk, compliance, and process controls are will-managed and followed during production and after launch.
- Provide clear and concise communication between the project team and senior-level management.
Account Marketing Manager: Direct Mail
Mutual Of Omaha
07.2021 - 06.2022
- Increased traffic to MOO by developing and implementing attention-grabbing plans for direct mail campaigns that increased sales by 13%.
- Collaborated with other departments to coordinate strategic marketing activities by utilize project management systems like Workfront, teams, SQL, Tableau, and Jira.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Managed competing demands and professionally adapted to frequent change, delays and unexpected events.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Kept projects on schedule by managing deadlines and adjusting workflows. By providing input and feedback on departmental initiatives, directives, and strategies to contribute to project success.
Internet Sales Manager
Felton Holly Kia Dealership
01.2019 - 07.2021
- Developed unique platforms to achieve goals and implement strategic techniques to support project needs and rollouts increasing sales by 250,00 month over month.
- Manage sales and opportunity pipeline including expected revenue, design wins, the priority of engagements, probability of win, key decision makers, and value proposition to the customer.
- Strengthened existing client relationships through social media outreach, direct mail, recurrent client incentives, and business events.
- Identified and resolved complex issues by applying advanced analytical and troubleshooting strategies.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Digital Marketing Project Manager
DLV, Delta Air Lines
09.2016 - 12.2018
- Standardized development processes to coalesce subsequent projects around consistent workflows, shortening average development timeframes by 25%.
- Deployed focus-group testing to ascertain pre-release product performance within key demographics such as income and family size.
- Managed on-site development efforts in partner platforms, adapting to unique challenges presented by strategic projects.
- Utilize project management systems like Salesforce, Adobe Targeting & Design, SQL, Tableau, and Jira.
Digital Campaign Manager/Jira Ticket Lead
Yellow Pages, YP
08.2015 - 09.2016
- Developed creative digital content and unique campaigns to drive growth. Partnered with Travelzoo to create targeted campaigns that added 7% customer reach and over $170,000 in revenue under three months.
- Enhanced cross-functional digital and business team coordination by guiding delivery and leading process improvements.
- Trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials, and advertising agencies.
Digital Sales Project Manager
Yellow Pages
12.2012 - 08.2015
- Created project plans with established timelines, assigned to appropriate teams and managed workflow throughout construction.
- Manage the implementation of new messages, including email, SMS and push notifications, from initial concepts through delivery.
- Work with LOB partners to finalize intent and obtain necessary process approvals, in addition to coordinating the testing and validation of E2E processes needed to send messages.
- Analyzed customer usage patterns of publicly available solutions to detect and prioritize areas in need of future enhancements
Education
Bachelor of Science - Mass Communications,Public Relations, Business,Management, Marketing
Delaware State University
Dover, DEMBA -
University of Phoenix
Tempe, AZ05.2024
Project Manager Certification -
Google Project Manager Agile & Scrum Certification
San Francisco, CA02.2023
AWS Cloud Practitioner Certification
Tech College
San Francisco, CA11.2023
Skills
- Agile Project Management
- Digital Marketing Messaging Implementation
- Sales Team Development and Training
- Team Building and Leadership
- Familiar AWS (S3 buckets)
- Salesforce CRM Software
- Marketing Program Management
- Database Management SQL, API
- Product Lifecycle Management
- Project Management
- Product Development
- Customer Relationship Management
- Strategic account development
- Trained in consumer marketing
- Empowers high-performing sales teams
Timeline
Digital Marketing Project Manager
Capital One Via Apex Systems - Digital Enterprise
06.2022 - Current
Account Marketing Manager: Direct Mail
Mutual Of Omaha
07.2021 - 06.2022
Internet Sales Manager
Felton Holly Kia Dealership
01.2019 - 07.2021
Digital Marketing Project Manager
DLV, Delta Air Lines
09.2016 - 12.2018
Digital Campaign Manager/Jira Ticket Lead
Yellow Pages, YP
08.2015 - 09.2016
Digital Sales Project Manager
Yellow Pages
12.2012 - 08.2015
Bachelor of Science - Mass Communications,Public Relations, Business,Management, Marketing
Delaware State University
MBA -
University of Phoenix
Project Manager Certification -
Google Project Manager Agile & Scrum Certification
AWS Cloud Practitioner Certification
Tech College
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