Shane R. Collier
Clarkston
Summary
Operations management professional with extensive experience in product launch and multi-unit oversight. Leveraged data analytics to improve operational efficiency and drive sales growth. Known for developing comprehensive training programs and standard operating procedures that elevate team performance and enhance customer experiences.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Operations
Tin Can Cocktails
Ferndale
01.2021 - Current
- Launched a new line of craft RTD cocktails in the Michigan market
- Developed recipes, designed production space, procured equipment, developed SOPs for production and packaging line, worked with state and federal governments to ensure product and labeling compliance
- Increased sales through targeted marketing campaigns, on-premise tastings, and community events
- Negotiated a statewide sales distribution agreement
- Oversaw daily operations and ensured adherence to company standards.
District Manager
Union Joints
Clarkston
01.2018 - Current
- Coordinated daily performance metrics for four distinct units of the Union Joints chain; utilized data-driven insights to implement best practices which boosted efficiency and reduced costs at all locations
- Educated restaurant General Managers and Chef de Cuisines on development of management teams, staff, and menus
- Oversaw several new store openings providing: front of house SOPs, training of incoming management teams, designed underbar and back bar layouts and equipment, consulted on restaurant layout and flow in both FOH and BOH areas, designed beverage programs and provided training on liquor beer and wine programs
- Monitored and maintained inventory and waste reducing costs at all locations
- Conducted regular audits to ensure company standards and guests satisfaction were being met in all areas
General Manager/ Beverage Director
Union Joints
Clarkston
01.2010 - 01.2018
- Opened Union Woodshop as General Manager in summer 2010
- Gained Restaurant of the Year award from the Detroit Free Press in 2011 and appeared on Food Network’s, Dinner Drive-Ins and Dives
- Opened Vinsetta Garage as General Manager in summer 2012
- Appeared on Food Network’s “Bitchin' Kitchen”, “You Gotta Eat Here”, and Esquire Network’s “Best Bars in America”
- Transferred to Fenton Fire Hall in 2016 as General Manager and lead that location to
- Design and implemented beverage programs at all Union Joints locations
- Acted as key liaison to wholesalers and salespersons for all liquor, beer, wine, and NA beverages for all locations
- Led daily operations to ensure efficient restaurant management and service quality.
Education
Bachelor’s - Education
Western Michigan University
Kalamazoo, MIAssociate -
Oakland Community College
Auburn Hills, MISkills
- Restaurant R365
- Compeat
- Excel
- Word
- Ekos
- Toast
- Aloha
- Shopify
Certification
- ServeSafe
- ServeSafe Alcohol
- Diversity Equity and Inclusion Certificate USF
Other
Spanish (conversational), Restaurant R365, Compeat, Excel, Word, Ekos, Toast, Aloha, Shopify, ServeSafe, ServeSafe Alcohol, Diversity Equity and Inclusion Certificate USF
Timeline
Director of Operations
Tin Can Cocktails
01.2021 - Current
District Manager
Union Joints
01.2018 - Current
General Manager/ Beverage Director
Union Joints
01.2010 - 01.2018
Bachelor’s - Education
Western Michigan University
Associate -
Oakland Community College