Shane Dunn
Sacramento
Summary
Experienced Sales Rep and Brand Ambassador with 12 years experience in the cannabis industry. Dedicated to driving awareness and promoting market growth. Extensive network with dispensaries and buyers in Northern California. Pursuing a full-time role that presents professional challenges and leverages my expertise in networking and brand awareness.
Overview
14
14
years of professional experience
Work History
Brand Ambassador / Sales Rep
TruLeaf
03.2025 - Current
- Collaborated with marketing team to create and implement promotional campaigns.
- Lead budtender education demos so the shop staff have an in depth understanding of the products.
- Connected with buyers and increased the sales in key locations through brand marketing strategy and partnerships.
- Kept my network updated with new products, promotions, and pricing.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
Co-Founder
Thai Herb Co.
03.2023 - 02.2025
- Oversaw sales operations and managed product development and procurement.
- Successfully launched multiple retail locations.
- Collaborated with marketing teams to help sales campaigns reach target audiences through multi-channel marketing and advertising.
- Connected with prospects through trade shows, cold calling and local-area networking.
Sales Executive
Columbia Care
05.2022 - 04.2023
- Cultivated and nurtured strong relationships with dispensaries and key stakeholders to drive sales and foster repeat business.
- Consistently exceeded monthly sales quotas.
- Achieved 35% increase in customer base.
- Established strong customer loyalty through effective sales techniques.
- Increased overall territory sales by 120% over previous year.
- Provided training and support to retail partners, ensuring product knowledge and brand representation aligned with company standards.
- Analyzed sales data and market trends to formulate effective strategies.
Sales Consultant / Territory Representative
Island Co.
01.2020 - 05.2022
Lead Brand Representative
Origin House
06.2018 - 01.2020
Cultivator/Wholesaler
Northwind Cannabis
05.2015 - 06.2018
Cannabis Specialist
Kolas
03.2012 - 04.2015
Education
Sacramento City College
Sacramento, CASkills
- Marketing and Sales
- Social media marketing
- Revenue generation
- Lead generation
- Relationship builder
- Account penetration
- Strong interpersonal skills
- Product demonstration
- Store promotions
Languages
Thai
German
Hobbies
Motorcycles, Gym, Language, Music
Timeline
Brand Ambassador / Sales Rep
TruLeaf
03.2025 - Current
Co-Founder
Thai Herb Co.
03.2023 - 02.2025
Sales Executive
Columbia Care
05.2022 - 04.2023
Sales Consultant / Territory Representative
Island Co.
01.2020 - 05.2022
Lead Brand Representative
Origin House
06.2018 - 01.2020
Cultivator/Wholesaler
Northwind Cannabis
05.2015 - 06.2018
Cannabis Specialist
Kolas
03.2012 - 04.2015
Sacramento City College
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