Shane McGilloway
Piedmont
Summary
Experienced C-level executive with a track record of negotiating strategic partnerships and leveraging performance and brand marketing to fuel revenue and EBITDA growth for consumer-focused digital media companies, including IAC and Paramount Global. Proven analytical leader with 20+ years of experience in advertising and subscription based revenue models. Broad operational background with hands-on experience in marketing strategy & analytics, monetization, deal negotiation, partner management, product management, and SEO. P&L oversight of >$100M EBITDA businesses with significant marketing, product development, and technical operating budgets.
Overview
17
17
years of professional experience
Work History
CEO
Smarter Apps
07.2024 - Current
- Led strategic initiatives to enhance product development, market positioning, and traffic acquisition for portfolio of iOS mobile applications.
- Oversaw operational efficiency, streamlining processes across departments to maximize productivity.
- Fostered a culture of innovation, encouraging teams to develop cutting-edge applications and solutions.
- Directed financial planning and budgeting, ensuring alignment with organizational goals and objectives.
Co-Founder and Chief Operating Officer
Zebra Surf Media
01.2023 - 07.2024
- Responsible for product, editorial, audience acquisition, and monetization strategy for owned and operated and partner websites, mobile applications, browsers and browser extensions.
- Establish and manage strategic partnerships with clients including Yahoo, TikTok, Google, and Meta.
Chief Executive Officer
IAC/Ask Media Group
02.2020 - 01.2023
- Managed the business strategy of IAC's portfolio of search and content websites, browser extensions, and mobile applications through search, programmatic, subscription, and affiliate monetization, generating >$800M in annual revenue.
- Delivered >100% Y/Y EBITDA growth between 2020 and 2022 through product, revenue, and traffic acquisition diversification efforts, international expansion, and investments in marketing technology and AI.
- Established strategic growth partnerships with Microsoft, Apple, Yahoo, Meta, and McAfee.
- Implemented OKR framework across the organization fostering a data-driven culture.
EVP Strategy & Growth
IAC/Ask Media Group
06.2017 - 02.2020
- Developed product and editorial content roadmap associated with 100+ Chrome browser extensions, consumer websites, and mobile applications.
- Launched performance marketing team that generated an incremental $400k/day in revenue through successful execution of strategic partnerships and content marketing initiatives.
- Profitably grew paid search, native, and programmatic spending to >$1M/day globally while doubling organic traffic footprint.
Board Member & Advisor
Relola Inc
01.2016 - 01.2020
- Advised on marketing and monetization strategy for this SAAS-based subscription platform and supporting mobile apps tailored to the Real Estate and Professional Services verticals.
SVP Audience Acquisition & Growth
Paramount Global
06.2014 - 12.2016
- Established performance marketing team responsible for GTM plan and launch of the CBS All Access (now Paramount+) streaming video subscription product, delivering >500k app installs within the first 12 months.
- Generated an incremental $30M in EBITDA by initiating strategic distribution partnerships and audience development efforts across Paramount's brand portfolio (CNET, CBS News, CBS Sports, etc.).
- Led market research and GTM strategy for CNET Autos/Roadshow brand.
- Successfully managed M&A efforts resulting in the acquisition of Scout.com, a sports content website that was integrated into the CBS Sports website portfolio.
Chief Operating Officer
Dotdash Meredith
03.2011 - 05.2014
- Integral in $300M acquisition and integration of Dotdash Meredith (formerly About.com and Investopedia.com). Improved revenue run rates by 50% within the first 6 months post acquisition.
- Leader of a diverse 300+ member team spanning ad sales, brand & performance marketing, SEO, corporate communications, business development, analytics, editorial, and product management.
- Annual budget responsibilities included $100M in offline marketing (TV, Radio, Outdoor), $500M+ digital marketing (SEM, Social, Native, Video), and $20M in editorial content.
SVP Marketing
IAC/Ask.com
08.2009 - 03.2011
- Generated $100M in incremental annual revenue by establishing SEO, editorial, and performance marketing teams.
- Extended audience development and traffic acquisition efforts into Western European and Asian markets, growing non-US audience to over 100M monthly Comscore unique users.
- Managed consumer research, analytics, and A/B testing initiatives to inform marketing and product strategy.
- Forecasted and monitored impact of product launches and marketing campaigns on LTV.
Education
B.A. - International Relations
University of California, Davis
Davis, CA06-1996
Skills
- General Management
- Performance & Brand Marketing
- Business Development
- Revenue Operations
- Product Management
- Mergers & Acquisitions
Timeline
CEO
Smarter Apps
07.2024 - Current
Co-Founder and Chief Operating Officer
Zebra Surf Media
01.2023 - 07.2024
Chief Executive Officer
IAC/Ask Media Group
02.2020 - 01.2023
EVP Strategy & Growth
IAC/Ask Media Group
06.2017 - 02.2020
Board Member & Advisor
Relola Inc
01.2016 - 01.2020
SVP Audience Acquisition & Growth
Paramount Global
06.2014 - 12.2016
Chief Operating Officer
Dotdash Meredith
03.2011 - 05.2014
SVP Marketing
IAC/Ask.com
08.2009 - 03.2011
B.A. - International Relations
University of California, Davis
ADDITIONAL INFORMATION
- Proven success in revenue generation and growth strategies.
- Strong analytical and data-driven decision-making.
- Effective leadership and cross-functional collaboration skills.