SHANE STEENBERGE
Clifton,Virginia
Summary
Digital Analytics Manager leading GA4, Adobe Analytics, Glassbox, Tableau, Snowflake, and Looker Studio reporting across web and affiliate properties. Translates user behavior and KPI trends into clear recommendations, validates data across platforms, and supports product, SEO, and marketing teams with reliable reporting and training.
Overview
18
18
years of professional experience
Work History
DIGITAL ANALYTICS MANAGER
LendingTree.com
Charlotte, NC
07.2022 - Current
- Support end-to-end digital analytics strategy and execution across Google Analytics 4, Adobe Analytics, Glassbox, Fullstory, Tableau, Snowflake, and Looker Studio for LendingTree.com and affiliate properties, delivering reliable reports and analysis for product, SEO, SEM, and other stakeholder groups.
- Conduct in-depth analysis of user behavior and emerging trends, delivering actionable insights that enable product teams to optimize user experience, improve page performance and drive data-informed decisions
- Partner with product, marketing, and data teams to define, validate, and monitor KPIs aligned with business goals.
- Managed Glassbox platform and guided initiatives to improve homepage capture rate, facilitating deeper insights into user behavior, friction points, and conversion barriers.
- Led the enterprise-wide migration from Adobe Analytics and GA4 to a unified GA4 platform, overseeing the recreation and validation of critical stakeholder reports to ensure a seamless transition, maintain reporting continuity, and preserve data integrity.
- Oversaw Tableau and Snowflake reporting infrastructure for SEO and broader analytics needs, ensuring scalable and reliable data access while analyzing data discrepancies across GA, Adobe, and Tableau to enhance data trust and consistency.
- Deliver company-wide Adobe Analytics, Google Analytics and Glassbox training to 150+ stakeholders to increase platform adoption and data literacy.
- Managed vendor relationships during contract negotiations. during renegotiation of Adobe Analytics contract, reducing annual costs while expanding platform capabilities.
- Led contract negotiations to replace Glassbox, saving nearly $40,000 annually while providing additional training and insights for key stakeholders.
- Partner with SEO team to deliver actionable reporting using GA4, Looker Studio, Tableau, Snowflake, Optimizely, and Google Search Console.
PRINCIPAL PROJECT MANAGER | CARD SITE ANALYTICS
CapitalOne.com
McClean, VA
06.2019 - 07.2022
- Project Manager in charge of Adobe Analytics platform for CapitalOne Credit Card Site team, which encompassed all credit card traffic to Capitalone.com.
- Managed the creation and implementation of a new source of truth “Card Report Suite” within Adobe Analytics, to ensure a higher standard of data reporting compared to the previous report suite.
- Coordinated upgrade of Adobe Analytics 'AppMeasurement' to latest version after 4 years, ensuring comprehensive testing across all LOBs within CapitalOne.
- Executed clean-up of thousands of sensitive data records within Adobe Analytics, enhancing data integrity and compliance.
- Delivered Adobe Analytics 101 training to 100+ CapitalOne employees, facilitating their ability to create reports within Adobe Workspace.
- Worked with our Adobe contact to build a training curriculum for Adobe Analytics & Target based on the level of expertise, and LOB to help over 350 users get specialized training for their reporting and business needs/wants.
- Conducted thorough testing of site functionality to ensure proper operation. of the site to ensure all tags, pages and data are working properly across various platforms pre and post launch for Capital One & Walmart card partnership.
FINANCE TECHNICIAN 266TH FINANCE
US Army (US Army Europe HQ)
Wiesbaden, Germany
10.2017 - 10.2018
- Processed pay and travel expense documents for service members stationed in Wiesbaden, Germany, ensuring accurate and timely disbursement. Completed daily in-processing and resolved walk-in customer service issues to enhance satisfaction and support for service members.
CENTER OPERATION MANAGER
USO
Wiesbaden, Germany
06.2016 - 10.2017
CUSTOMER DATA & EXPERIENCE SPECIALIST, CRM
Volkswagen Group of American
Herndon, VA
03.2014 - 01.2015
WEB ANALYTICS & OPERATIONS ASSOCIATE
American Red Cross (Contract)
Washington, DC
06.2013 - 01.2014
WEB METRICS & OPERATIONS ANALYST
Accenture (USPS.com Contract)
Washington, DC
01.2012 - 06.2013
WEB METRICS SPECIALIST
US Department of State
Washington, DC
10.2008 - 01.2012
Education
Bachelor of Arts - Media Studies
Radford University
Radford, VA05-2008
Skills
- Digital analytics
- Google Analytics
- Adobe Analytics
- Glassbox
- Tableau
- Data analysis
- KPI measurement & tracking
- SEO optimization
- Project management
- Data validation
- Problem solving
- Critical thinking
- Team collaboration
- Effective communication
- Adaptability and flexibility
Timeline
DIGITAL ANALYTICS MANAGER
LendingTree.com
07.2022 - Current
PRINCIPAL PROJECT MANAGER | CARD SITE ANALYTICS
CapitalOne.com
06.2019 - 07.2022
FINANCE TECHNICIAN 266TH FINANCE
US Army (US Army Europe HQ)
10.2017 - 10.2018
CENTER OPERATION MANAGER
USO
06.2016 - 10.2017
CUSTOMER DATA & EXPERIENCE SPECIALIST, CRM
Volkswagen Group of American
03.2014 - 01.2015
WEB ANALYTICS & OPERATIONS ASSOCIATE
American Red Cross (Contract)
06.2013 - 01.2014
WEB METRICS & OPERATIONS ANALYST
Accenture (USPS.com Contract)
01.2012 - 06.2013
WEB METRICS SPECIALIST
US Department of State
10.2008 - 01.2012
Bachelor of Arts - Media Studies
Radford University