KHAYRI KLASS
Highland Mills
Summary
Analytics and measurement professional with a strong track record in leading analytics initiatives and optimizing campaign performance. Develops KPI frameworks and reporting methodologies, ensuring alignment with business objectives. Translates complex data into actionable insights while mentoring team members and managing stakeholder relationships.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Analytics Manager
Ptarmigan Media
New York
05.2025 - Current
- Lead analytics and measurement initiatives for enterprise financial services clients.
- Developed KPI frameworks, reporting methodologies, and performance measurement plans for Search, Social, Display, Programmatic, Newsletter, and Sponsored Content campaigns, enhancing overall campaign effectiveness.
- Streamlined reporting processes through standardization, dashboard enhancements, and quality assurance, increasing reporting efficiency.
- Managed weekly, monthly, quarterly, and year-to-date reporting deliverables, ensuring timely and accurate insights for internal and client stakeholders.
- Partner with account, strategy, and activation teams to ensure reporting aligns with campaign objectives and business goals.
- Led and mentored a team of two analysts, overseeing workload prioritization, quality assurance, professional development, and day-to-day project support.
- Conduct audience analysis, reach and frequency reporting, and forecasting to support media planning and optimization efforts.
- Present campaign performance insights and strategic recommendations to client teams and senior leadership.
- Omnicom Media Group
Senior Client Insights Analyst
Basis Technologies
New York
10.2021 - 05.2025
- Led analytics for multiple client accounts, providing performance reporting and strategic recommendations that informed decision-making.
- Analyzed campaign performance across Search, Social, Programmatic, and Display channels to identify optimization opportunities.
- Collaborated with cross-functional teams to assess campaign effectiveness, aligning insights with client objectives.
- Investigated performance trends across large datasets and translated findings into actionable insights.
- Built reporting dashboards and measurement frameworks that improved visibility into campaign performance and business outcomes.
- Presented comprehensive performance reviews and actionable optimization recommendations to internal and external stakeholders.
Senior Analyst, Sales Reporting
Haymarket Media
New York
07.2020 - 10.2021
- Developed custom reports, audience sizing analyses, and forecasting models to enhance pre-sales opportunities.
- Delivered monthly, quarterly, and annual reporting on campaign performance and key business metrics.
- Analyzed marketing and audience data to inform sales and business development strategies.
- Conducted competitive analyses to identify market trends, facilitating strategic planning.
- Created custom audience recommendations using insights from multiple marketing databases.
Digital Analyst
Haymarket Media
New York
02.2019 - 07.2020
- Delivered weekly and monthly reporting packages that provided actionable insights for performance enhancement.
- Analyzed campaign performance data to identify trends and inform strategic decisions.
- Maintained dashboards and reporting processes to ensure consistent data visibility across business units.
- Acquired, validated, and analyzed data from primary and secondary data sources.
Temporary Database Analyst
Madison Square Garden Entertainment Corp.
New York
11.2018 - 01.2019
- Evaluated revenue and attendance data to inform strategic planning and guide business recommendations.
- Contributed to consumer insights initiatives by analyzing attendee and purchaser data to inform strategies.
- Facilitated market research efforts to identify audience growth and tourism opportunities.
Operations Analyst
National Debt Relief, LLC
New York
09.2016 - 08.2018
- Developed reporting processes and operational improvement recommendations to support strategic decision-making for department leadership.
- Managed operational reporting to enhance visibility of department performance metrics.
- Audited 500-1,000 client accounts monthly to identify discrepancies and process improvements.
- Reduced inbound call abandonment rates through workforce planning recommendations.
Education
Bachelor of Science (B.S.) - Finance
State University of New York College at Oswego
New York, NY05-2015
Skills
- Marketing Analytics
- Campaign Measurement
- Performance Reporting
- Attribution Analysis
- Reach & Frequency Analysis
- Data Visualization
- Dashboard Development
- Data Analysis Tools
- Google Analytics 4
- Adobe Analytics
- SQL
- Looker Studio
- CM360
- SA360
- DV360
- LinkedIn Campaign Manager
- CRM Analytics
- Client Insights
- Cross-Functional Collaboration
Certification
- Google Analytics Advanced
- Google Analytics for Power Users
Timeline
Digital Analytics Manager
Ptarmigan Media
05.2025 - Current
Senior Client Insights Analyst
Basis Technologies
10.2021 - 05.2025
Senior Analyst, Sales Reporting
Haymarket Media
07.2020 - 10.2021
Digital Analyst
Haymarket Media
02.2019 - 07.2020
Temporary Database Analyst
Madison Square Garden Entertainment Corp.
11.2018 - 01.2019
Operations Analyst
National Debt Relief, LLC
09.2016 - 08.2018
Bachelor of Science (B.S.) - Finance
State University of New York College at Oswego