Shane Vitrano
Sugar Land
Summary
Seasoned Senior Regional Sales Manager with a comprehensive understanding of sales strategies and market trends. Possess strong leadership skills, adept at coaching teams to exceed sales goals. Demonstrated success in developing relationships with key clients and expanding business opportunities. Notable impact in past roles includes driving revenue growth and improving overall team performance.
Overview
14
14
years of professional experience
Work History
Senior Regional Sales Manager
Mr. Greens Produce
Houston
06.2025 - Current
- Formulated sales strategies to improve market presence and customer engagement.
- Analyzed market trends to uncover new business opportunities and challenges.
- Cultivated strong relationships with key clients to foster loyalty and repeat business.
- Trained and mentored junior sales staff on best practices and product knowledge.
- Utilized CRM systems to monitor sales activities and manage client interactions efficiently.
Sales and Marketing Manager
Porchjam Distillery
New Orleans
01.2020 - 05.2025
- Assisting my supervisors in the process of brewing, distilling and bottling of distilled spirits.
- Maintaining a very strict safety protocol at all times and accurately logging said processes.
- Assisted in daily operations and coordination of distilling processes.
- Collaborated with the team to ensure compliance with safety regulations and standards.
- Supported marketing initiatives by creating promotional materials and social media content.
General Manager
Longway Tavern
New Orleans
07.2018 - 12.2020
- Responsible for managing all FOH employees during daily service.
- Making weekly schedules for staff.
- Holding monthly training classes for staff.
- Maintaining monthly budgets for labor, food, and dry goods ordering.
- Training of new staff in the use of the Breadcrumb POS system.
- Weekly reports to upper management about all social media interactions.
- Coordinated with suppliers for timely inventory management and procurement.
Assistant General Manager
Cavan
New Orleans
08.2017 - 07.2018
- Oversaw daily operations as head floor manager, ensuring smooth service.
- Coordinated weekly dry goods orders and staff schedules to maintain inventory and service efficiency.
- Trained new staff on Aloha POS system, ensuring proficient use for seamless operations.
- Addressed guest reviews, both positive and negative, to enhance customer satisfaction and service quality.
- Managing menu changes while using indesign.
Lead Server
Meaux Bar
New Orleans
08.2016 - 08.2017
- Led team in delivering exceptional customer service during high-volume shifts.
- Managed reservations and seating arrangements to optimize flow and maximize guest satisfaction.
- Demonstrated thorough knowledge of food and drink items, effectively communicating details to guests.
- Maintained tables to ensure cleanliness and functionality, enhancing guest experience during service.
- Completed all pre-shift and closing side work responsibilities during service.
- Developed beverage specials and collaborated on seasonal menu changes.
Lead Server
Luke
New Orleans
11.2012 - 05.2016
- Managed up to 15 table sections, ensuring efficient service and guest satisfaction.
- Understanding and conveying to guests all daily specials and describing regular menu items.
- Coordinated with kitchen staff to ensure timely food delivery and quality.
- Collaborated with a three-person team to address all guest requests promptly.
- Oversaw daily operations, ensuring compliance with health and safety standards.
- Managed opening and closing duties to facilitate restaurant operations.
- Maintained knowledge of menu items, ingredients and preparation methods to assist guests with menu selection.
- Trained new employees on table setting, menu knowledge, and customer service techniques to enhance team performance.
Education
Environmental Science - hydrology, mountain conservation
University of Colorado
Boulder12-2010
High school degree -
Ben Franklin
New Orleans12-2006
Skills
- Sales forecasting
- Sales planning
- Lead generation
- CRM utilization
- Contract negotiations
- Sales performance
- CRM utilization
- Pipeline management
- Financial forecasting
- Market analysis
- Excel
- Sales performance
Affiliations
- Avid traveler, baseball, singing, reptiles, hiking, fishing, & anything with my wife and kids
Timeline
Senior Regional Sales Manager
Mr. Greens Produce
06.2025 - Current
Sales and Marketing Manager
Porchjam Distillery
01.2020 - 05.2025
General Manager
Longway Tavern
07.2018 - 12.2020
Assistant General Manager
Cavan
08.2017 - 07.2018
Lead Server
Meaux Bar
08.2016 - 08.2017
Lead Server
Luke
11.2012 - 05.2016
Environmental Science - hydrology, mountain conservation
University of Colorado
High school degree -
Ben Franklin