Shangze (Mandy) He
Los Angeles,CA
Summary
Operations Analyst with 3 years of data manipulating and reporting experience. Thoroughly manages marketing and sales data, expertly providing dashboards for managerial team.
Overview
4
4
years of professional experience
Work History
GTM Operations Analyst
BlackLine System
01.2022 - Current
- Supporting managerial teams’ decision-making by creating and maintaining 20+ Tableau reports
- Providing visibility of pipeline and booking performance by building operational analytics report to identify timely and regional bottlenecks
- Saving 10 hours per month for the Business Development team by conducting interactive attainment dashboard to monitor BDR and Sales performance
- Enhancing data accuracy by reconciling and maintaining engagement, meeting, pipeline, and booking data by using ETL tools
- Manipulating datasets to improve data efficiency and increase the data capability of analysis by employing SQL
- Reducing at least 3 hours of manual effort per week by automating data flows through Tableau prep
Business Analyst
RMDS LAB
09.2020 - 01.2022
- Lead Business analytics projects to automate customer segmentation model and identify valuable customers, increasing customer retention rate by 5% quarterly on average
- Performed RFM analysis by using SQL and Python to enhance marketing channel campaigns’ conversion rate by 24%
- Provided KPI reports, analytics insights, business dashboard to various departments by using Tableau and Excel
- Directed data science solution projects in completion of collecting requirements, cleaning unstructured dataset, conducting analysis activities, and reporting by using SQL
Marketing Analytics Specialist Intern
RMDS LAB
10.2019 - 05.2020
- Built the CRM system and developed integrated communication strategies to manage 35k+ audiences
- Managed promotion, retention, and renewal campaigns that extended customer lifecycle and increase email click-through-rate by 21% on average
- Implemented Hubspot email AB testing to increase events ticket selling by 38%
Education
Master of Business Analytics (STEM) -
Loyola Marymount University
Los Angeles, CA08.2021
Master of Business Administration - Information Technology
Loyola Marymount University
Los Angeles, CA05.2020
Bachelor of Arts - Spanish
Tianjin Foreign Studies University
Tianjin05.2017
Skills
- Tableau
- Tableau Prep
- Excel
- SQL
- Python
- Salesforce
- AWS
- SPSS
- Google Analytics
- ArcGIS
Timeline
GTM Operations Analyst
BlackLine System
01.2022 - Current
Business Analyst
RMDS LAB
09.2020 - 01.2022
Marketing Analytics Specialist Intern
RMDS LAB
10.2019 - 05.2020
Master of Business Analytics (STEM) -
Loyola Marymount University
Master of Business Administration - Information Technology
Loyola Marymount University
Bachelor of Arts - Spanish
Tianjin Foreign Studies University
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