Shanmukesh Gaddam
Digital Marketing Analyst
Chicago,IL
Summary
Digital Marketing Expert specializing in social media analytics, digital campaigns, and data-driven strategies. Over 8 years of experience in optimizing online presence and user engagement through data analysis and marketing automation. Skilled in leveraging social media platforms to increase brand visibility and influence consumer behavior. Proven track record in leading cross-functional teams and implementing comprehensive digital strategies that drive business growth.
Overview
10
10
years of professional experience
16
16
years of post-secondary education
6
6
Certifications
Work History
MarTech consultant
CalypsoSoft- Abbott
12.2021 - Current
- Projects on Digital Marketing Technology
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Analyzed data sets to identify trends and opportunities for process improvements within client organizations.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
MarTech Lead
Virtusa
07.2021 - 11.2021
- Assisted business units with existing functioning projects by implementing set strategies to improve process productivity.
- Analyzed existing processes to identify opportunities for optimization, recommending changes that led to significant cost savings and improved performance.
Lead Consultant
CalypsoSoft -Abbott
02.2018 - 07.2021
- MarTech consultant
Digital Analytics Consultant
DG Savants
09.2017 - 01.2018
- Data & Dashboard Reporting using Adobe
Web Developer and GA Consultant
Ark Solutions
05.2014 - 11.2015
Education
Master of Science -
Wilmington University
05.2001 - 05.2017
Bachelors of Technology - undefined
JNTUH
Skills
Data Analysis
Research and Development
Decision-Making
Idea Development and Brainstorming
Analytical Skills
Performance Tracking
Operations Analysis
Problem-Solving
Certification
Social – Hubspot Social Marketing, Sprinkler
Timeline
MarTech consultant
CalypsoSoft- Abbott
12.2021 - Current
MarTech Lead
Virtusa
07.2021 - 11.2021
Lead Consultant
CalypsoSoft -Abbott
02.2018 - 07.2021
Digital Analytics Consultant
DG Savants
09.2017 - 01.2018
Web Developer and GA Consultant
Ark Solutions
05.2014 - 11.2015
Master of Science -
Wilmington University
05.2001 - 05.2017
Bachelors of Technology - undefined
JNTUH