SHANNA CHAITYN
Wholesale Account Executive
New York,NY
Summary
Dynamic global wholesale sales and merchandising executive with a proven track record of exceeding sales goals and delivering impactful results. Specializes in Key Account Management, Planning/Forecasting, and Brand Positioning, demonstrating exceptional communication, networking, and negotiation skills. Strategic focus on building customer loyalty and fostering internal trust to achieve ambitious sales objectives.
Overview
20
20
years of professional experience
Work History
Contractor
Bridal/RTW/Fashion/Fine Jewelry Sales Consultant
New York, USA
12.2023 - Current
- Consultant for market prep, tradeshow set up, showroom appointments; Develop and execute sales strategies for distributing luxury bridal, RTW, fine and fashion jewelry
Southeast Account Executive
ROSA CLARA
New York, USA
01.2023 - 11.2023
- Cultivate strategic customer relationships with all key accounts driving market share, revenue and EBIT growth; built positive relationships and worked closely with external partners building a collaborative work environment
- Actively participate in Pre-Market touchpoints internally and with key accounts
- Handled all functions related to seasonal market process twice annually (Barcelona, Chicago)
- Analyze sales results by retailer to proactively resolve opportunities or necessary adjustments to sales plans
- Work closely with Visual Merchandising Team in Barcelona on product storytelling, and compelling in store presentation strategy
Director, Global Wholesale
NAEEM KHAN
New York, USA
05.2022 - 12.2022
- Own sales targets and strategy for global RTW, MTM Bridal and Social Occasion sales channel
- Plan and lead market selling presentation for virtual and showroom appointments
- Assess and influence buys based on business trends and merchandising guidelines
- Partner with major department stores to determine assortments (Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman) and global specialty boutiques on their product assortment, coop advertising, and business objectives
Head of Global Wholesale
ADINA JEWELS
New York, USA
03.2021 - 02.2022
- Define and manage sales budget, track performance to monthly goals
- Manage U.S Specialty and major department store accounts, creating strong, profitable partnerships within Shopbop, Revolve, HBC, Macy’s, Bloomingdales, Nordstrom, Saks Fifth Avenue and Neiman Marcus
- Conduct 5 markets annually, including tradeshow management and participation
- Brainstorm on scaling the business; build back lost business, generate growth by account, and identify/launch new wholesale partnerships
Sr. Dr of Sales, Merch & Designer Relations
ATELIER SWAROVSKI
New York, USA
02.2019 - 07.2020
- Lead wholesale/merchandising planning strategy for Atelier Swarovski NA Fashion, Lifestyle and Demi Fine channels, safeguarding alignment with total company strategy
- First point of contact for designer collaborations; interpreting initial sketch and design through approval to production, (working cross functionally with London product development team)
- Presented collections to Swarovski Retail buyers, existing/prospective wholesale accounts during market in NYC and Paris, in addition to managing annual industry trade shows (JCK Vegas, Atlanta and Couture)
- Commercially identified market opportunities to support the development and evolution of AS’s presence in its own retail and outlet stores, in addition to multi-brand and independent retailer locations, by strategically influencing both internal and external stakeholders to meet product, marketing, customer experience and operational needs
- Built strong relationships and secured multiple replenishment orders with department store buyers (Nordstrom’s, Bloomingdales) in addition to high performing specialty boutiques
VP of Wholesale Sales
OSCAR DE LA RENTA
New York, USA
11.2016 - 08.2018
- Responsible for Bridal, RTW, Evening, Children’s and Accessories wholesale planning, account, and team management
- Analyze historical data and current trends to identify risks and opportunities by category and class
- Present collections to existing and prospective accounts during market in the US, Paris, and Milan with planned budget numbers to be met
- Partner with key Ecommerce accounts (Farfetch, NAP, MO) securing multiple replenishment orders in addition to creating exclusive product for Bergdorf Goodman, Nordstrom’s, and Harrods
- Created and delivered product knowledge materials to internal/external stakeholders in addition to global travel within retail and wholesale markets for networking and new collection training
VP of Wholesale Sales and Merchandising
CAROLINA HERRERA
New York, USA
09.2012 - 10.2016
- Own annual sales/merchandising planning, strategies, and team account management for global bridal and evening sales channel
- Fostered strong relationships with department store buyers (Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom’s) and global specialty accounts
- Created, travelled, and trained retail and wholesale partners with collection product knowledge in advance of annual trunk shows and VIP Retail store events
- Expanded international distribution securing middle east luxury retail sector generating an additional $2M in sales
Director of Sales
OSCAR DE LA RENTA
New York, USA
04.2007 - 08.2012
- Maintain and develop global bridal and evening wholesale accounts through strategically planned OTB’s
- Expanded global Children’s, Evening and Bridal wholesale distribution from 17 POS to 52 POS by EOY 2012 resulting in sales increases +100%
- Negotiated international distribution securing middle east luxury department and specialty stores generating an additional $2M in sales Y1, with increased OTB spending YOY by 10-15%
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations
Account Executive/Showroom Manager
MARC BOUWER COUTURE
New York, USA
05.2005 - 03.2007
- Managed all sales and operations of the NYC showroom
- Drove new business development through qualifying leads, building relationships, and executing strategic sales goals
- Built and fostered strong relationships with Neiman Marcus and global wholesale specialty accounts; maintained fluid conversation of current selling and inventory KPIs, identifying top sellers and slow sellers, calling out sales opportunities and risks, and offering ATS on a regular basis
Education
Bachelor of Arts - Fashion Merchandising
FIDM/Fashion Institute of Design & Merchandising
Los Angeles, CASkills
- Key account strategy/management
- Sales Team/Operations management
- Planning and forecasting
- Line Development/SKU Planning
- Key Performance Indicators
- Competitive Analysis
- Contract Preparation
- Collaborative Leadership
- Coaching and Mentoring
- Google Suite
- Microsoft Office Suite
- Adobe
- SalesForce
- NuOrder
- SAP
- EDI
- N41
Specialprojectsaccomplishments
Oscar de la Renta, 11/01/16, 08/31/18, Created 360-degree retail sales and merchandising strategy, launching bridal collections, bridal fashion jewelry and full season children’s collections in all 5 ODLR retail locations as well as .com.
References
References available upon request.
Timeline
Contractor
Bridal/RTW/Fashion/Fine Jewelry Sales Consultant
12.2023 - Current
Southeast Account Executive
ROSA CLARA
01.2023 - 11.2023
Director, Global Wholesale
NAEEM KHAN
05.2022 - 12.2022
Head of Global Wholesale
ADINA JEWELS
03.2021 - 02.2022
Sr. Dr of Sales, Merch & Designer Relations
ATELIER SWAROVSKI
02.2019 - 07.2020
VP of Wholesale Sales
OSCAR DE LA RENTA
11.2016 - 08.2018
VP of Wholesale Sales and Merchandising
CAROLINA HERRERA
09.2012 - 10.2016
Director of Sales
OSCAR DE LA RENTA
04.2007 - 08.2012
Account Executive/Showroom Manager
MARC BOUWER COUTURE
05.2005 - 03.2007
Bachelor of Arts - Fashion Merchandising
FIDM/Fashion Institute of Design & Merchandising
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