Shannon Adducci
New York,NY
Summary
Highly adaptive writer, editor, creative director and executive producer with more than 17 years of experience in editorial media and branded content, spanning prestige print magazines to the quickly-shifting world of social and digital platforms, looking to bring comprehensive knowledge of storytelling and creative content to a forward-thinking, equally adaptive brand.
Overview
16
16
years of professional experience
Work History
Style Director
Fairchild Media Group - FN
New York , NY
10.2017 - 01.2024
- Directed photo and video shoots including celeb cover shoots; duties included hiring photographers, video and crew; executive production, post-production editing to optimize social and digital.
- Managed fashion and style content, writing fashion features, trend packages and opinion/analysis pieces; covering fashion month at New York, Milan and Paris Fashion Weeks; editing celebrity style stories and overseeing celebrity red carpet coverage.
- Acted as on-camera and on-stage talent for red carpet interviews, celeb cover shoots and industry panels during branded events.
- Responsible for capturing, editing and posting social and digital video content from fashion related events including New York, Milan and Paris Fashion Weeks and ideating product and trend content.
- Served as liaison between publication and celebrity talent teams, partnering with PR and management on creative, styling, talent services and collaboration on social and digital publication rollout.
Fashion Editor
Billboard
New York , NY
03.2015 - 05.2017
- Wrote, edited and styled stories for Billboard's Style section, both in print magazine and online, with focus on celebrity style coverage.
- Styled celebrity talent on cover shoots for both Billboard and the Hollywood Reporter, including The Hollywood Reporter Roundtables.
- Acted as on-camera talent for various fashion and style related videos, including SZA at NYFW and a George Michael retrospective.
Senior Editor
Modern Luxury
Los Angeles , CA
09.2014 - 01.2015
- Wrote, assigned and edited stories for Modern Luxury's Angeleno magazine, focusing on fashion, style, beauty, travel and home/design, and with contributions to Brides and Interiors titles.
- Styled and assisted in styling celebrity cover shoots for Modern Luxury's national covers
Senior Style Editor
Time Inc. - Departures magazine
New York , NY
10.2007 - 09.2014
- Edited Style Etc. section of the magazine, writing and assigning various features focused on luxury fashion and accessories.
- Covered jewelry and watch markets, attending industry shows such as Paris Couture, SIHH, Basel and JCK/Couture styling high jewelry and watch shoots, market editing and writing in-depth features.
- Wrote various features focused on travel, home/design and beauty.
Education
Bachelor of Science - Journalism
Northwestern University
Evanston, IL06-2007
Skills
- Creative, fashion and style direction
- Feature and news reporting, writing and editing, with emphasis on cohesive, text-and-visual packages
- 360 approach to photo and video shoot packages for social, digital and print channels
- WordPress production including photo and video optimization
- SEO including organic search and trending topics
- Video direction and editing for social and digital channels
- Photo direction, with deep network of photographers and artists
- Celebrity and major brand client presentation
- Trend reporting and forecasting, including social media trends
- Editorial e-commerce and affiliate marketing
- On-camera hosting and interviewing
- Building editorial-leaning social and digital marketing campaigns
- Branded event production
References
References available upon request.
Timeline
Style Director
Fairchild Media Group - FN
10.2017 - 01.2024
Fashion Editor
Billboard
03.2015 - 05.2017
Senior Editor
Modern Luxury
09.2014 - 01.2015
Senior Style Editor
Time Inc. - Departures magazine
10.2007 - 09.2014
Bachelor of Science - Journalism
Northwestern University
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