Highly adaptive, award-winning journalist, editorial director, writer, executive producer, fashion editor, content strategist and creative with deep experience in editorial media, fashion, luxury and branded content, spanning esteemed print magazine titles to the ever-shifting world of social, digital and e-commerce platforms. Looking to bring comprehensive knowledge of prestige creative content, storytelling and content strategy to an equally innovative brand.
Hi, I’m
Shannon Adducci
New York,NY
Summary
Overview
18
years of professional experience
2
Languages
Work History
FAIRCHILD MEDIA GROUP / PENSKE MEDIA
STYLE DIRECTOR
10.2017 - 01.2024
Job overview
- Directed photo and video for celebrity cover shoots; subjects included Martha Stewart, Katy Perry, Cardi B, Jessica Simpson, John Legend, Sarah Jessica Parker, Christie Brinkley, Tommy Hilfiger, Jaden Smith, Iris Apfel, Bella Hadid and Hailey Bieber. Duties included executive production, budget and talent management, photographer relationships and hiring of all video and crew, run of show and post-production edit to optimize social and digital content
- Managed fashion and style content on FN site, which achieved average of 10MM unique visitors during tenure.
- Wrote, assigned and edited fashion features, trend packages and opinion/analysis pieces, with a story on Coachella fashion that was one of the site's highest trafficked stories of all time, with more than 2MM uniques the week of publishing.
- Covered fashion month at New York, Milan and Paris Fashion Weeks for both WWD and FN with average of 50-75K sessions per week on reported and curated stories and galleries. Edited celebrity style stories and oversaw red carpet coverage; best dressed and trend stories and galleries saw 200-300K sessions per week during awards season.
- Partnered with e-commerce team on targeted shopping and trend stories and seasonal packages.
- Acted as on-camera host for both WWD and FN video franchises, red carpet interviews, celeb cover shoots and branded event panels.
- Served as liaison between publication and celebrity talent teams, partnering with PR and management on creative, styling, talent services, collaboration on social and digital publication rollout.
- Captured, edited and posted social and digital video content from fashion related events including New York, Milan and Paris Fashion Weeks, with a video on Gigi Hadid at Chanel garnered 237K views, one of FN's top social posts of all time.
- Collaborated with marketing, sales, video and social teams across Fairchild on branded events and digital and social campaigns.
- Styled celebrity cover shoots and oversaw market direction and wardrobe selection, collaborating with celebrity stylists on key projects.
- Presented concepts, copy and creative direction during internal and client/talent reviews.
SHANNON ADDUCCI LLC
FOUNDER
09.2014 - Current
Job overview
- Freelance projects include both editorial writing, editing, styling and producing as well as brand consulting, guiding brands through content strategy and production.
- Editorial publications include: 1stdibs, Bal Harbour, Billboard, Departures, Elle, Editorialist, The Hollywood Reporter, Modern Luxury, The New York Post, The Purist, New York magazines's The Strategist.
- Branded content and consulting clients include Kwiat, Fred Leighton, Time Inc.'s The Foundry, DuMouchelle Fine Art Auctions.
- Celebrity styling work; clients have included Troye Sivan and Sara Bareilles.
BILLBOARD
FASHION EDITOR
03.2015 - 05.2017
Job overview
- Wrote, edited and styled stories for Billboard's Style section, both in print magazine and online
- Styled celebrity talent on cover shoots for both Billboard and The Hollywood Reporter, including Hollywood Reporter Roundtables. Worked with more than 50 high-powered names, including Andra Day, Leon Bridges, Sara Bareilles, Troye Sivan, Sarah Paulson, Lily Tomlin, John Travolta, David Schwimmer, Lena Dunham, Jemima Kirke.
- Acted as on-camera talent for various fashion and style video features, including a NYFW feature with music artist SZA.
TIME INC. - DEPARTURES MAGAZINE
SENIOR STYLE EDITOR
10.2007 - 09.2014
Job overview
- Edited Style Etc. section of magazine, writing and assigning various features focused on luxury men's and women's fashion, jewelry, watches and accessories.
- Covered jewelry and watch markets, attending industry shows such as Paris Couture, SIHH, Basel and JCK/Couture.
- Styled high jewelry and watch shoots; market edited for fashion and cover shoots; sales of product featured in shoots totaled more than $500k.
- Produced, researched and wrote in-depth features in high jewelry and watch category, with focus on brand stories, trends and topics. Examples include features on Cartier's watchmaking facilities in Switzerland, the Van Cleef & Arpels jewelry school in Paris and David Yurman's adventures at the Tucson gem show.
- Researched and wrote various features focused on travel, home/design and beauty.
- Collaborated with sales and marketing teams on tailored reader experiences and branded events, serving as editorial representative at various activations and media opportunities.
- Collaborated with key team members on the nascent launch of social and digital platforms.
MODERN LUXURY
SENIOR EDITOR
09.2014 - 03.2015
Job overview
- Wrote, assigned and edited more than 30 stories for Modern Luxury's Angeleno, Brides and Interiors, focusing on fashion, beauty, travel and design categories through market pages, designer and brand profiles, fashion and design trend stories, store openings and celebrity interviews.
- Collaborated with and mentored writers to refine content, manage editorial calendar and maintain high-quality output of content.
CONDE NAST - CONDE NAST TRAVELER
EDITORIAL INTERN
03.2006 - 07.2006
Job overview
- Researched, reported and wrote more than 20 stories for magazine's 'Stop Press' department, focusing on travel news and consumer travel trends.
Education
NORTHWESTERN UNIVERSITY Evanston, IL
Bachelor of Science from Journalism
06.2007
University Overview
- Delta Delta Delta sorority member
- Study Abroad: Universidad de Sevilla, Spanish literature
- Extracurricular Activities: Abroad View magazine
Skills
- CMS: WordPress and Drupal, including coding, production, and photo and video optimization
- Adobe Creative Suite: InDesign, InCopy, Photoshop, Premiere
- Google Analytics 4
- Digital analytics: Semrush, Parsely, Omnilytics
- Adobe Creative Suite: InDesign, InCopy, Photoshop, Premiere
- Microsoft Power Platform and 365
- Content strategy and editorial direction
- Digital marketing and brand storytelling
- SEO strategy and data analysis
- Responsible and proprietary AI application
- Photo and video direction, production and editing for social/digital channels, with deep network of photographers and videographers
- Social media content creation and capture (DIY and professionally produced)
- Celebrity and prestige brand relations
- Trend reporting and forecasting
- Creative direction, fashion styling, merchandising
- Editorial e-commerce and affiliate marketing
- On-camera hosting, interviewing
- Brand building and digital marketing campaigns
- Luxury markets, including high jewelry, watches, footwear, fashion, accessories
- Contract management
- Negotiation
Accomplishments
Accomplishments
- 2020 ASME Awards Cover Contest Readers’ Choice Awards Winner: FN December 2019, “J Balvin’s Bold Breakout Hit” - Director
- The World of Departures (Assouline, 2014): Featured in jewelry writing and styling
- 2012 ASME Awards Cover Contest Finalist: DEPARTURES September 2011, “Where the Wild and Wonderful Things Are, At the American Museum of Natural History: A Fashion Portfolio”: Accessories and jewelry editor for photo shoot
- 2010 ASME Awards Cover Contest Finalist: DEPARTURES March/April 2010, “The Fashion Issue”: Contributor to fashion coverage
Organizations And Charitable Work
Organizations And Charitable Work
- Women in Need (WIN NYC) volunteer and supporter
- New York Women's Foundation supporter
- St. Jude Children's Research Hospital: Fundraising through Delta Delta Delta's Upsilon chapter at Northwestern University
- Hunter Foundation supporter
- Badass Brooklyn animal rescue supporter
Awards And Publications
Awards And Publications
- 2020 ASME Awards Cover Contest Readers' Choice Awards Winner: FN December 2019, "J Balvin's Bold Breakout Hit" - Director
- The World of Departures (Assouline, 2014): Featured in jewelry writing and styling
- 2012 ASME Awards Cover Contest Finalist: DEPARTURES September 2011, "Where the Wild and Wonderful Things Are, At the American Museum of Natural History: A Fashion Portfolio": Accessories and jewelry editor for photo shoot
- 2010 ASME Awards Cover Contest Finalist: DEPARTURES March/April 2010, "The Fashion Issue": Contributor to fashion coverage
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
STYLE DIRECTOR
FAIRCHILD MEDIA GROUP / PENSKE MEDIA
10.2017 - 01.2024
FASHION EDITOR
BILLBOARD
03.2015 - 05.2017
SENIOR EDITOR
MODERN LUXURY
09.2014 - 03.2015
FOUNDER
SHANNON ADDUCCI LLC
09.2014 - Current
SENIOR STYLE EDITOR
TIME INC. - DEPARTURES MAGAZINE
10.2007 - 09.2014
EDITORIAL INTERN
CONDE NAST - CONDE NAST TRAVELER
03.2006 - 07.2006
NORTHWESTERN UNIVERSITY
Bachelor of Science from Journalism
Availability
See my work availability
Not Available
Available
monday
tuesday
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saturday
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morning
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evening
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Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteHybridImportant To Me
Career advancementCompany Culture401k matchStock Options / Equity / Profit SharingHealthcare benefitsPersonal development programsSoftware
Microsoft Power Platform and 365
WordPress
Google Analytics 4
Skimlinks
Semrush
Parsely
Google Trends
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