Melissa Vilas Boas
Colonia,NJ
Summary
Seasoned Business Development and Marketer with a decade of experience in successfully generating leads at marketing events in the legal/tech field. More recently, generating new business in adtech with SHE Media. Well versed in programmatic advertising and digital demand. Experienced in effectively educating publishers about adtech and converting them to partners.
Overview
13
13
years of professional experience
Work History
Senior Manager, Partner Development
SHE Media, A Penske Media Brand
11.2021 - Current
- Generated 6-figure net new revenue by identifying and bringing new publishing partners on to our programmatic adtech platform - contributing to our team's success in reaching and surpassing profit goals.
- Develop meaningful ongoing relationships with clients, leading to successful partnerships.
- Attend industry events to network with clients and find new leads
- Developed strategic plans for business growth, resulting in increased revenue.
- Collaborate with diverse teams to ensure our partners are set up for success including scheduling kick off calls, intros to sales, engagement, and recommending partners for sales RFPs.
Freelance Marketing Consultant
Self-Employed
02.2019 - 01.2023
- Act as liaison between clients and their partners to manage sponsorship dollars and assets.
- Plan and execute successful marketing events and campaigns, producing qualified leads for sales team.
- Collaborate with clients and manage vendors throughout event planning process.
- Set up all exhibits and events and remain on-site for coordination.
- Network with potential clients at events and to generate leads and build relationships.
Marketing & Events Coordinator
LEAP Legal Software
09.2017 - 09.2018
- Coordinated trade shows, educational seminars, and all internal and external events.
- Tracked and managed marketing budget for events, partnership contracts, and marketing supplies.
- Leveraged professional relationships to develop new business opportunities.
- Reviewed all partnership contracts, trafficked out all deliverables and ensured that contracts were fulfilled.
- Managed all vendors to develop support materials for campaigns and all marketing collateral for external and internal events.
- Prepared weekly reports detailing project updates and performance information based on KPI's and determined success by measuring ROI of all events and marketing campaigns.
- Drafted post-event evaluations, compiled results and recommended changes for future events.
Marketing Coordinator
New Jersey State Bar Association
02.2011 - 09.2017
- Managed and edited all content in the NJICLE bi-monthly catalog.
- Coordinated with attorney speakers and in-house programming attorneys to create ad copy for over 300 annual CLE seminars.
- Directed on-site event coordination at numerous CLE and bar association events.
- Communicated closely with all applicable parties within the company, including the art department, upper management and sales.
Education
Bachelor of Science - Communications
St. John's University
Staten Island, NY05.2009
Skills
- Networking/People Person
- Business Partnership Development
- Vendor Management
- Account Management
- Bilingual: English/Spanish
- Multitasker/Quick-thinker
Timeline
Senior Manager, Partner Development
SHE Media, A Penske Media Brand
11.2021 - Current
Freelance Marketing Consultant
Self-Employed
02.2019 - 01.2023
Marketing & Events Coordinator
LEAP Legal Software
09.2017 - 09.2018
Marketing Coordinator
New Jersey State Bar Association
02.2011 - 09.2017
Bachelor of Science - Communications
St. John's University
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