SHANNON BELLEFLEUR
Dexter City,MI
Summary
Experienced Digital Marketing Manager with proven success creating on-brand digital content strategies for 4 unique brands. Accomplished in evaluating analytics and campaign results to adjust spend and strategies to achieve best possible outcomes. Proficient in web design, architecture and customer experience. In depth technical expertise in HubSpot, Google Analytics, SEMRush, Marsello, Constant Contact and Adobe Creative Suite. Proven expertise in: franchisee relations, data Integration, SEO and SEM and campaign results reporting.
Overview
20
20
years of professional experience
Work History
Digital Marketing Manager
Best Life Brands, LLC
Troy, Michigan
01.2013 - Current
- Responsible for overseeing content strategy, structure and SEO for multiple websites.
- Oversee inbound marketing efforts, creating landing pages and workflows for lead generation using HubSpot.
- Work closely with multiple teams and agencies to support over 400 franchisees in their local marketing efforts.
- Train and onboard new franchisees in digital marketing, SEO and paid advertising, social media and Google Business Profile.
- Collaborate closely with internal communication and IT teams managing domain hosting, registration, redirects and more via GoDaddy.
- Educate internal stakeholders on benefits of various automated marketing and tracking technologies as well as multi-channel paid search strategies.
Marketing and Communications Specialist
University of Michigan International Institute
01.2010 - 01.2013
- Executed launch of 18 regional microsites and managed content strategy for websites, social media, and digital newsletters.
- Developed first group social media accounts for Michigan students to share experience and roll out student photo contest for FLAS study abroad students to gather material for websites.
- Assisted in student recruitment efforts via events, paid search and social media.
- Improved targeted marketing strategy by researching and tracking audience behavior and conversion trends.
- Supervised work-study students in event planning responsibilities department functions.
Program Coordinator
University of Michigan International Institute
01.2007 - 01.2010
- Managed event-planning and budgets for international visitors and high-profile guests.
- Reconciled financials for federal grants, fellowships, faculty expenses and internal event budgets.
- Maintained social media channels, event advertising and newsletter distribution.
Program Coordinator
University of Michigan Health System
01.2001 - 01.2006
- Maintained journal group and delivered administrative support regarding department optimization
- Personally researched and translated literature of multiple disciplines
- Key Contribution:
- Recognized for ensuring strict regulatory compliance and executing internal and external audits
- Translated articles on sleep deprivation and recidivism from French to English
Education
Master of Science - Integrated Marketing and Communications
Eastern Michigan University
Ypsilanti, MI12.2008
Bachelor of Arts - French And Japanese For International Trade
Eastern Michigan University
Ypsilanti, MI04.1995
Skills
- HubSpot for Lead Generation
- Search Engine Optimization (SEO)
- Vendor Negotiations and Relationship Management
- Google Analytics & Google Search Console
- Paid Advertising
- Franchisee Training and Onboarding
- Local Marketing Review and Recommendations
- SEMRush
- Website Design and Customer Experience
- Content Marketing
Timeline
Digital Marketing Manager
Best Life Brands, LLC
01.2013 - Current
Marketing and Communications Specialist
University of Michigan International Institute
01.2010 - 01.2013
Program Coordinator
University of Michigan International Institute
01.2007 - 01.2010
Program Coordinator
University of Michigan Health System
01.2001 - 01.2006
Master of Science - Integrated Marketing and Communications
Eastern Michigan University
Bachelor of Arts - French And Japanese For International Trade
Eastern Michigan University
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