Shannon Cerza
Cornelius,NC
Summary
Dynamic leader with a proven track record at Robert Bosch Tool Corporation, excelling in strategic planning and key account management. Expert in driving online sales growth and building strategic partnerships, achieving a 38% YOY increase in cordless sales. Adept at cross-functional collaboration and performance management, delivering impactful results in competitive markets.
Overview
28
28
years of professional experience
Work History
Director of Commercialization, Dremel
Robert Bosch Tool Corporation NA
Mount Prospect, Illinois
04.2024 - Current
- Responsibility for Dremel NA distribution strategy and execution.
- Financial ownership and steering of operating margin and multiple merchandising and media budgets.
- People leadership of commercialization team consisting of channel and retail marketing managers responsible for product placement, customer channel management, pricing, promotions, omni-merchandising, retail shows and retail media. Proactive cross-functional leader driving collaboration, urgency and results across multiple disciplines.
SL1 Senior Key Account Manager- Lowes.com
Robert Bosch Tool Corporation
02.2022 - Current
- Quickly escalated online sales growth and market share by adding promotions, optimizing owned assortment, leveraging marketing, and directing customer experience improvements
- Led new team of 3 to build tool and develop process to manage complex business
- 2022 Bosch online results outpaced Lowe’s by 10bps growing our online share
- Hosted and project managing first ever “PLR sprint” for MT; resulting in content and navigation improvements across category
- Professional Power Tools
Director of NA Sales, Dremel
Robert Bosch Tool Corporation NA
Mount Prospect, Illinois
03.2023 - 03.2024
- Led sales team to build strategic initiatives to defend and grow market share
- Managed sales forecasting processes to optimize inventory and resource allocation.
- Performance managed team to enhance culture and overall team performance
SL1 Senior Key Account Manager- Lowe’s BI
Robert Bosch Tool Corporation
01.2016 - 12.2021
- Managed +4% 5Y CAGR for largest global retail account by building and enhancing strategic partnership and execution
- Instrumental role in creating strategic partnership- trusted to build and deliver much of the business case used in critical senior level meetings necessary to gain alignment
- Led project team to re-launch Cordless (CORE18V) where Bosch has low market share resulting in +38% YOY Cordless comps
- Recipient of 2016 “Sales Excellence” Award and 2019 “Top Performer” Award
- Responsible for training and development of direct report
- Professional Power Tools
National Account Manager- Retail
Lowepro & JOBY Brands
01.2011 - 12.2016
- Direct responsibility for Amazon, and led five independent sales reps to drive mutual business
- Ownership of account P&L with responsibility for negotiating contracts and managing account budgets
- Highly collaborative role with Product team to develop assortment and product lifecycle strategies that that would create sales growth at both Best Buy and Amazon (biggest accounts)
- Promoted into this role after 2 years as Global Sr. Marketing Manager
- Imaging Device Bags and Stands
Marketing & Events Manager
Vine Dining Enterprises
01.2006 - 12.2011
- Developed and executed marketing and media initiatives to drive new business using grass roots efforts and navigating digital advertising
- Restaurant Group
Merchandise Planner- Banana Republic Women’s Sweaters
GAP Inc.
01.2006 - 12.2008
- Managed merchandise buy strategies, which included responsibility for sales, OTB, and margin; Recipient of 2007 “Exceed Award”
- Clothing
Product Marketing Manager
Oliso
01.2006 - 12.2007
- Managed growth of housewares start-up through channel development, PR, store front and industry events
- Housewares Start-up
Channel Manager- Lowes
Black & Decker
01.1998 - 12.2006
- Promoted through entry level sales into mid-level marketing roles gaining a wide variety of packaging, merchandising, marketing and sales experience; Recipient of 1999 “Eagle” Sales Excellence Award
- Channel Manager- Lowes, Consumer Power Tools (3 years)
- Product Manager- Accessories, Linear Edge and Saw blades (2 years)
- Assistant Brand Manager- All Channels, Consumer Power Tools (1.5 years)
- Territory Manager – Lowe’s (2 years)
- Event Marketing Rep – Home Centers (8 months)
- Consumer Power Tools
Education
B.S. - Business Administration; Concentration in Management
University of Massachusetts
Amherst, MA01.1998
Skills
- Development and execution of retail strategies
- Expertise in sales levers across omni-channel / customer
- Building strategic partnerships
- Strong computer skills (Microsoft Word, Excel, PowerPoint, etc)
- Strategic planning
- Budget management
- Key account management
- Customer relationship management
- Data-driven decision making
- Sales forecasting
- Team leadership
- Cross-functional collaboration
- Effective communication
- Results orientation
- Problem solving
- Negotiation skills
- Performance management
- Organizational development
- Team collaboration
Professional Development
- Bosch Talent Pool Program - Self-Awareness, Communications, Experience Myself
- Personnel Perspective – Supervisor’s Training, Stephen Wiley Leadership Conference
- Black & Decker University - Advanced Selling Skills, Negotiations, Financial Management, Advanced Presentation Skills, Language of Leadership
Timeline
Director of Commercialization, Dremel
Robert Bosch Tool Corporation NA
04.2024 - Current
Director of NA Sales, Dremel
Robert Bosch Tool Corporation NA
03.2023 - 03.2024
SL1 Senior Key Account Manager- Lowes.com
Robert Bosch Tool Corporation
02.2022 - Current
SL1 Senior Key Account Manager- Lowe’s BI
Robert Bosch Tool Corporation
01.2016 - 12.2021
National Account Manager- Retail
Lowepro & JOBY Brands
01.2011 - 12.2016
Marketing & Events Manager
Vine Dining Enterprises
01.2006 - 12.2011
Merchandise Planner- Banana Republic Women’s Sweaters
GAP Inc.
01.2006 - 12.2008
Product Marketing Manager
Oliso
01.2006 - 12.2007
Channel Manager- Lowes
Black & Decker
01.1998 - 12.2006
B.S. - Business Administration; Concentration in Management
University of Massachusetts