Summary
Overview
Work History
Education
Skills
Timeline
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SHANNON DICKEY

Lubbock,TX

Summary

Professional with extensive experience in territory management, specializing in driving business growth and market expansion. Proven track record of fostering team collaboration to achieve strategic goals. Expertise in sales strategy, client relationship management, and market analysis. Adaptable, results-oriented, and reliable in dynamic environments.

Overview

13
13
years of professional experience

Work History

Territory Business Manager

Turning Point Brands
07.2021 - Current
  • , Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Enhanced market share within the assigned territory by consistently staying ahead of competitors through proactive measures.
  • Managed a diverse portfolio of products to meet varied customer requirements across different industries within the territory.
  • Expanded client base by identifying potential customers, conducting targeted outreach, and presenting tailored product solutions.
  • Strengthened relationships with key clients through regular visits, providing product updates, and addressing concerns promptly.
  • Consistently managed multiple territories for the last year, increasing

product distribution and sales volume by 40% in some areas.

Field Representative

Burpee Garden Products
12.2012 - Current
  • Arranged merchandise in alignment with store planogram.
  • Merchandised new stock to appeal to customers, grab attention and drive sales.
  • Managed aesthetically pleasing displays to showcase company products and increase sales.
  • Updated pricing and signage to complete product displays and educate customers.
  • Monitored and replenished display inventory and restructured according to available stock.

District Merchandising Manager

Quick Turns Merchandising
01.2020 - 07.2021
  • Merchandising Manager for all live goods in Walmart and Lowes garden centers across the Texas Panhandle.
  • Serviced accounts using prospecting, product marketing and merchandising techniques to enhance product awareness.
  • Built customer relations with management team in all stores.
  • Designed displays to deliver interactive, engaging and memorable store experiences for shoppers.
  • Updated pricing and signage to complete product displays and educate customers.
  • Prepared interesting and innovative visual displays to grab customer interest and promote sales.
  • Monitored stock levels and product sales to determine purchasing needs.
  • Drove sales for 23 stores in district, generating over $3 million in annual volume.

District Manager

CSG, CSN, Altman's Specialty Plants
01.2013 - 12.2019
    • District Manager for 3rd party merchandising team in Walmart garden Centers across the Texas Panhandle.
    • Drove sales for 23 stores in district, generating over $1.5 million in annual volume.
    • Arranged merchandise in alignment with store planogram.
    • Interviewed and worked closely with vendors to acquire and develop desired products.
    • Merchandised new stock to appeal to customers, grab attention and drive sales.
    • Tracked and recapped key item performance.
    • Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships.
    • Managed a merchandising team of 10 to 20 employees through the season.

Education

Master of Science - Horticultural Science

Texas Tech University
Lubbock, TX
05.2011

Bachelor of Science - Ornamental Horticulture

Texas Tech University
Lubbock, TX
05.1995

Bachelor of Science - Range Science And Management

Texas Tech University
Lubbock, TX
05.1993

Skills

  • Problem-solving
  • Time management
  • Computer skills
  • Team leadership
  • Active listening
  • Effective communication
  • Work Planning and Prioritization
  • Customer relationship management

Timeline

Territory Business Manager

Turning Point Brands
07.2021 - Current

District Merchandising Manager

Quick Turns Merchandising
01.2020 - 07.2021

District Manager

CSG, CSN, Altman's Specialty Plants
01.2013 - 12.2019

Field Representative

Burpee Garden Products
12.2012 - Current

Master of Science - Horticultural Science

Texas Tech University

Bachelor of Science - Ornamental Horticulture

Texas Tech University

Bachelor of Science - Range Science And Management

Texas Tech University