Shannon Dwyer
Carlsbad
Summary
Marketing professional with focus on global product strategy and market expansion. Adept at developing and implementing innovative marketing campaigns that resonate across various markets. Known for fostering team collaboration and adaptability. Skilled in market analysis and brand positioning.
Overview
14
14
years of professional experience
Work History
Global Product Marketing Manager, Microprocessor Systems
PROTEOR
Irvine, CA
03.2020 - Current
- Lead and scale global management for Microprocessor Knees and Microprocessor Knee Ankle Full-leg system, $17.7M portfolio, supporting various channels across North America, EU, APAC, and LATAM. Define product positioning and messaging frameworks, ensuring alignment with annual targets. Act as the commercial voice, uniting teams around a cohesive GTM narrative. Drive product launches and campaigns, ensuring regional readiness.
- SYNSYS Microprocessor Full-leg System that is manufactured by parent company in France with high transfer costs increasing US COGs and market pricing.
- Spearheaded US launch of SYNSYS, establishing end-to-end GTM workflows for a first-of-its-kind full-leg microprocessor lower-limb prosthetic.
- Built and operationalized trial-to-order and certification workflows entirely different from the EU reducing costs, ensuring regulatory compliance, commercial scalability, and seamless customer experience.
- Inventory demand forecast balanced trial units vs. new production supply, and delays in customs enabling on-time deliveries while minimizing launch risk and end-of-year patient orders.
- Developed 40+ multi-channel assets (digital, field, sales enablement, customers, and patients) accelerating awareness and adoption.
- Outperformed launch plan by $1.3M.
- Grew portfolio 17% from 2024 to 2025.
- QUATTRO Microprocessor Knee and Plie 3 Microprocessor Knee manufactured in the US.
- Leverage downstream marketing and multi-channel activation to accelerate adoption reinforcing category leadership and competitive differentiation.
- Support B2B2C marketing efforts, contributing to HCP- and patient-facing narratives increasing awareness and adoption.
- Proven ability navigating organizational constraints, effectively balancing competing priorities, and collaborating with stakeholders at all levels to achieve shared goals and overcome challenges.
- Strategically identify cost-effective solutions and alternatives, exploring options to minimize expenses without compromising quality or performance.
- Work cross-functionally with Operations balancing quality challenges and supply chain constraints with marketing initiatives avoiding backorders.
- Grew new customers by 82% and regained 74% of lost customers in 2025 despite quality challenges and customer complaints in 2024.
- Global manufacturer of advanced lower-limb prosthetics
Global Product Manager
ZEST Dental Solutions
Carlsbad, CA
01.2016 - 01.2019
- Owned global product strategy and lifecycle management for fixed / removable implant attachments, full-arch implants, and restorative materials, a $15M portfolio, across retail, OEM, and distribution channels. Aligned product positioning with clinical outcomes and customer workflows. Spearheaded marketing initiatives that significantly increased revenue.
- Provided competitive intelligence and customer insights to drive innovation and improvements.
- Orchestrated largest integrated marketing campaign, generating over $1M+ in revenue and boosting conversion rates by 25%.
- Built clinician and commercial enablement (training, tools, playbooks) to accelerate adoption.
- Delivered competitive intelligence and VOC insights to guide innovation and product improvements.
- Global manufacturer of full-arch implant and restorative solutions
Associate Product Manager
Sotera Wireless – San Diego, CA
San Diego, CA
01.2012 - 01.2016
- Supported product development and commercialization of the ViSi Mobile Surveillance Monitoring System, a first-to-market continuous vital signs monitoring system integrating hardware, software, wireless connectivity, and hospital interoperability.
- Led market research to define product specifications.
- Championed sales training for successful product launch.
- Created comprehensive technical documentation for end users.
- Manufacturer of a comprehensive continuous vital signs monitoring system
Education
Bachelor of Science - Hotel Management
Georgia Southern University
Statesboro, GAOnline Certificate - Strategic Communication for Leaders
Northwestern University – Kellogg School of Management
Skills
- GTM Strategy
- Positioning & Messaging
- Marketing Communications
- Market Research
- Product Launch
- Sales Enablement
Timeline
Global Product Marketing Manager, Microprocessor Systems
PROTEOR
03.2020 - Current
Global Product Manager
ZEST Dental Solutions
01.2016 - 01.2019
Associate Product Manager
Sotera Wireless – San Diego, CA
01.2012 - 01.2016
Online Certificate - Strategic Communication for Leaders
Northwestern University – Kellogg School of Management
Bachelor of Science - Hotel Management
Georgia Southern University