Work Preference
Summary
Overview
Work History
Education
Skills
Timeline
Generic
Open To Work

Shannon Gonzenbach

Head of Content Innovation/Marketing
Seattle,WA

Work Preference

Job Search Status

Open to work
Desired start date: Flexible

Desired Job Title

Marketing ManagerContent DirectorMarketing DirectorDigital Marketing DirectorContent Strategist

Work Type

Full TimePart TimeContract Work

Location Preference

RemoteHybrid
Location: Seattle, WA, US
Open to relocation: Yes

Salary Range

$100000/yr - $200000/yr

Important To Me

401k matchCareer advancementCompany CultureHealthcare benefitsWork-life balance

Summary

Strategic Head of Content Innovation with over 10 years of experience driving digital brand transformation through partnerships and innovative campaigns. Developed an influencer marketing department that boosted brand visibility and engagement. Delivered cohesive content strategies leading to top rankings in competitive landscapes, including #1 for AI citations and brand sentiment across LLMs.

Overview

12
12
years of professional experience

Work History

HEAD OF CONTENT INNOVATION

Lifeboost Group, Inc.
10.2024 - Current
  • Established Influencer Marketing Department to enhance brand awareness and engagement via social media partnerships
  • Head of brand and partnership strategies, including influencer marketing campaigns, affiliate campaigns, and brand sponsorships
  • Developed omnichannel, organic reach strategy to improve site traffic through onsite content development, strategic brand partnerships, and social media content campaigns
  • Achieved an average of 15% year-over-year improvement in affiliate department’s revenue generation through developing affiliate partnerships and implementing new growth strategies
  • Formulated coordinated platform paid marketing campaigns, achieving over 10% revenue growth month-over-month and expanding social reach by over 5 million
  • Managed creative team’s graphic and video production for multi-platform coordination on campaigns
  • Crafted editorial content strategy, securing #1 rankings in organic keywords and AI citations against top 10 competitors

MANAGING CONTENT STRATEGIST & CONTENT MARKETING MANAGER

Lifeboost Group, Inc.
07.2022 - 10.2024
  • Improved online organic traffic from 12K per month to over 115K per month within 6 months
  • Increased GSC Total Impressions by over 30% and Total Clicks by over 56% within 5 months
  • Oversaw organic traffic content production, enhancing customer engagement and optimizing SEO and social strategies.
  • Developed content strategy and distribution calendar that leveraged blogs, social media, YouTube, SMS, email, and video.
  • Managed cross-functional teams, including content writers, SEO researchers, web developers, graphic designers, and social media marketers.
  • Managed media production from scripts to in-person video shoots, including a rebranding and relaunch of the company's YouTube channel and paid advertisement campaigns
  • Leveraged skills and assets already in place to increase content production by over 300% per month within the first six months of strategy implementation
  • Coordinated paid traffic and marketing launches across platforms for new products or offers
  • Recruited and fostered relationships with partner organizations who complement our company core values, increasing brand visibility and long-term project projections

PRODUCT DEVELOPMENT MANAGER

Amazing.com
02.2022 - 07.2022
  • Conducted market and competitor research to generate new product ideas and launch strategies aimed at enhancing membership retention and driving global growth
  • Established and defined new product scopes, risk analysis, and individual product value contributions
  • Integrated marketing launch strategies with product creation to align objectives and streamline execution
  • Implemented tiered offerings of products and services to enhance membership retention
  • Defined user experiences and managed development of user interfaces
  • Developed and curated e-commerce content for monthly membership, enhancing lead conversions and improving member retention
  • Managed optimization of company resources for products and service deliverables

BRANDING MANAGER

Amazing.com
01.2018 - 01.2022
  • Collaborated with 60+ clients to define brand identities and target audiences for their e-commerce companies, focusing on strategies for Amazon.com/.de/.co.uk and digital shelf optimization
  • Oversaw branding assets for clients during product launches, delivering 40+ successful campaigns for new products
  • Led team of designers in developing brand assets, including logos, product packaging, and social media imagery
  • Directed in-house rebranding efforts and established a cohesive copywriting voice, brand guidelines, and content structure for Amazing.com

CONTENT TEAM PRODUCT OWNER

Amazing.com
01.2017 - 12.2017
  • Developed and managed e-learning course launch strategies, generating over $10.9M in sales within two weeks of launching
  • Led design, video, and editorial teams in development of video and media content, web content, course content, and marketing content
  • Oversaw web and product development for e-learning subscription membership, achieving 10% growth in membership
  • Oversaw SEO and production of all web content
  • Recruited over 30 content experts and worked with top Amazon sellers for course creation
  • Coordinated negotiations of affiliate resource commissions and discounts with partners, enhancing value for incoming members

MANAGING MAGAZINE EDITOR

Amazing.com
01.2014 - 12.2017
  • Increased magazine net profit by 15% within the first year
  • Lowered magazine unsubscribe percentages from an average of 13.69% monthly to less than 3.5% monthly
  • Managed magazine department, overseeing designers, contract writers, content experts, marketing, and interns to ensure cohesive operations
  • Oversaw content, design layout, digital platforms, and sales for two e-commerce magazines
  • Launched and developed an enhanced UX/UI experience on a digital platform based on subscriber feedback
  • Recruited and collaborated with 60+ industry leaders and business CEOs across 10+ countries to develop multimedia content that enhanced engagement
  • Managed team of designers for brand asset development, including logo creations, product packaging designs, and social media images
  • Directed in-house rebranding efforts, establishing cohesive copywriting voice, brand guidelines, and content structure to strengthen brand identity

Education

PHD - ENGLISH LITERATURE

Texas A&M
College Station, TX
12-2022

MASTERS - ENGLISH LITERATURE

University of Bristol
Bristol, England, United Kingdom
12-2012

BACHELOR - ENGLISH LITERATURE

University of Michigan
Ann Arbor, MI
05-2011

Skills

  • Content Strategy
  • Organic Content Marketing
  • Digital Marketing
  • SEO optimization
  • Multi-channel marketing
  • Social media marketing
  • Influencer Marketing
  • Affiliate Marketing
  • E-commerce Content Development
  • Campaign development
  • Campaign oversight
  • Brand Development
  • Partnership management
  • Trend analysis
  • Customer Segmentation
  • Strategic Planning

Timeline

HEAD OF CONTENT INNOVATION

Lifeboost Group, Inc.
10.2024 - Current

MANAGING CONTENT STRATEGIST & CONTENT MARKETING MANAGER

Lifeboost Group, Inc.
07.2022 - 10.2024

PRODUCT DEVELOPMENT MANAGER

Amazing.com
02.2022 - 07.2022

BRANDING MANAGER

Amazing.com
01.2018 - 01.2022

CONTENT TEAM PRODUCT OWNER

Amazing.com
01.2017 - 12.2017

MANAGING MAGAZINE EDITOR

Amazing.com
01.2014 - 12.2017

PHD - ENGLISH LITERATURE

Texas A&M

MASTERS - ENGLISH LITERATURE

University of Bristol

BACHELOR - ENGLISH LITERATURE

University of Michigan

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Shannon GonzenbachHead of Content Innovation/Marketing