Shannon Knowlton
Summary
Accomplished Advertising Sales Manager at Weekly Choice News Paper / Ball Tire, adept in customer service and sales strategy development. Leveraged data-driven decision-making to exceed quarterly sales targets, fostering robust client relationships and spearheading digital/print advertising strategies. Achieved significant revenue growth, demonstrating exceptional negotiation and relationship management skills. player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Client-focused Advertising Sales Manager with 30 years of experience in relationship building and sales tactics development. Accomplished at exceeding internal team and clients' expectations by negotiating contracts and providing personable support to help retain clients. Motivated self-starter skillful in collaborating with colleagues to develop impactful presentations and sales strategies. Sales Manager with 30 years of experience with clients' needs along with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
18
18
years of professional experience
Work History
Advertising Sales Manager/ Tire Sales
Weekly Choice News Paper / Ball Tire
09.2023 - Current
- Designed pitch presentations and marketing techniques utilizing extensive sales knowledge.
- Increased sales by 50% through customer-focused approach.
- Exceeded quarterly sales targets consistently by maintaining a proactive approach to lead generation and relationship management.
- Analyzed market trends to identify new advertising opportunities and capitalize on emerging platforms.
- Coached account executives in sales and fulfillment strategies.
- Drove development of digital and print advertising strategies.
- Negotiated favorable contracts with clients, securing long-term partnerships and generating repeat business.
Tire Sales Manager
Ball Tire And Gas
09.2023 - Current
- Streamlined sales processes, enhancing efficiency and productivity within the team.
- Trained and developed team members, assigning, supervising and monitoring workload of each team member to achieve optimal individual development and balance of skills during shifts.
- Built a loyal client base through personalized service, expert advice, and consistent follow-up communication postsale.
- Observed day-to-day operations for streamlining and cost-cutting opportunities without negatively affecting employees or customers.
- Enhanced showroom presentation with strategic product displays that showcased top-selling items prominently.
- Controlled inventory of tire installation equipment, obtaining and disposing of equipment as appropriate and educating staff on safe and proper operation of tire bay equipment.
- Communicated and maintained stock and appointments for industrial customers.
Advertising Sales Representative
The Alpena News
10.2006 - 09.2023
- Listened attentively to client feedback to create stronger relations and shape business.
- Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
- Managed multiple accounts simultaneously while ensuring timely delivery of projects and exceptional client satisfaction.
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
- Created and presented media and advertising packages to prospective customers.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Increased advertising revenue by identifying and targeting potential clients in various industries.
- Closed sales deals effectively by conducting persuasive presentations tailored to client needs.
- Developed innovative and creative sales pitches to expand prospect understanding of company.
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
- Generated a high volume of leads through strategic prospecting, resulting in consistent pipeline growth.
Education
High School Diploma -
Atlanta High School
Atlanta Michigan06.1989
Skills
- Customer Service
- Relationship Building
- Goal-oriented mindset
- Data-driven decision-making
- Sales strategy development
- Relationship Management
- Presentation Skills
- Budget Planning
- Team Oversight
- Negotiation
- Account Management
- Managing accounts
- Marketing
- Campaign Management
- Print advertising
- Negotiating rates
Timeline
Advertising Sales Manager/ Tire Sales
Weekly Choice News Paper / Ball Tire
09.2023 - Current
Tire Sales Manager
Ball Tire And Gas
09.2023 - Current
Advertising Sales Representative
The Alpena News
10.2006 - 09.2023
High School Diploma -
Atlanta High School
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