Summary
Overview
Work History
Education
Skills
Timeline
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Colleen Johnson

Alexander,Arkansas

Summary

Dedicated advertising leader versed in budget development, operations management and team leadership. Forward-thinking and detail-oriented with good presentation, negotiation and planning abilities.

Overview

6
6
years of professional experience

Work History

Advertising Sales Manager

Publishing Concepts Inc
09.2021 - Current
  • Managed Sales and Promotion of Life in Chenal, a monthly lifestyle community magazine.
  • Worked closely with Managing Editor to determine the article and ad budget
  • Find families for Family Focus and businesses for Business Profile
  • Layout special sections for Bridal, Home Improvement, Gift Guide, Kid Care, Senior Awareness, etc
  • Increased sales by average 28% Y over Y for the first three years I held my position
  • Held themed events throughout Chenal for residents sponsored by Life in Chenal

Senior Sales Executive

Lamar Outdoor Advertising
01.2018 - 09.2021
  • Completed a 5-Day Company Structured Sales Training required by corporate in Baton Rouge
  • Worked in a 7-salesperson office with no-assigned territories so prospecting for clients was very key in hitting goal
  • Effectively managed a strong list of clients during COVID 19 by keeping the lines of communication open and devising "WHEN" files - plans that we could shoot out as soon as businesses opened up again and people felt comfortable going out, seeing chiropractors, eating out, buying cars, etc
  • Helped clients drive their readers to their company's website and digital platforms with their sales copy.
  • Met sales goals and exceeded 3-5 months each year

Education

Bachelor of Arts - Journalism, Advertising/Public Relations

University of Arkansas
Fayetteville, AR
05.1984

Skills

  • Customer Service
  • Relationship Building
  • Goal-oriented mindset
  • Results oriented decision-making
  • Time Management top skill
  • Training and development
  • Operations Management
  • Complaint Resolution

Timeline

Advertising Sales Manager

Publishing Concepts Inc
09.2021 - Current

Senior Sales Executive

Lamar Outdoor Advertising
01.2018 - 09.2021

Bachelor of Arts - Journalism, Advertising/Public Relations

University of Arkansas

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Colleen Johnson